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The earliest significant usage of the term ( as applied to music ) was by Joy Division's producer, Tony Wilson on 15 September 1979 in an interview for the BBC TV program's Something Else: Wilson described Joy Division as " Gothic " compared to the pop mainstream, right before a live performance of the band.
In 1979, the Gothic term was later applied to " newer bands such as Bauhaus who had arrived in the wake of Joy Division and Siouxsie and the Banshees ".
In 1979, Sounds described Joy Division as " gothic " and " theatrical ".
In February 1980, Melody Maker qualified the same band as " masters of this gothic gloom ".
Critic Jon Savage would later say that their singer Ian Curtis wrote " the definitive Northern Gothic statement ".

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