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In November, Kid Rock released Cocky, which was marketed as the official follow up to Devil Without a Cause.

With the era of rap metal on the decline, Kid Rock included several southern rock and country ballads on the album.

The first single, " Forever ", featured his standard brash rap-rock sound, but lacked the selling power of " Devil Without A Cause ".

The songs " Lonely Road of Faith " and " You Never Met a Motherfucker Quite Like Me " were released as singles, but were only minor hits, and the album struggled to reach platinum a year later.

Rock had problems with the release of " Picture ", a country-influenced duet with Sheryl Crow: his label felt it was wrong for his image, and was not keen to spend more money promoting a flagging album ; then, when they agreed to release it, Sheryl Crow's label initially refused to give permission.

Rock, meanwhile, made a radio version with Allison Moorer, which was gaining airplay.

Crow's label caved and their version was finally released.

When " Picture " was released it introduced Kid Rock to a wider audience, and was ultimately the most successful single on the album.

The song would chart at number 4 on the Billboard Hot 100 and number 17 on Country radio.

The song remains his most successful pop song in the U. S. to date.