Page "Loyalty program" Paragraph 40
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Loyalty programs are popular in Switzerland, with the two main supermarket chains, Migros and Coop prominent.
The M-Cumulus card can be used at the Migros supermarkets, Ex Libris ( books, DVD's ), SportXX, and other retailers.
The Coop Supercard earns points on purchases at Coop and a variety of other associated stores.
Other stores such as Interio, a furniture retailer, are also joining the market with loyalty cards and store-based incentivised credit cards.
In recent years, online loyalty programs have also started to target the Swiss.
First to make an offering in Switzerland was German-based Webmiles.
Claiming to be Switzerland's first online bonus program, Bonuspoints was launched in early 2008 and offers incentives for shopping at 70 different online stores.
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