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Martin Sandberg, known professionally as Max Martin, ( born 26 February 1971 ) is a Swedish music producer and songwriter.

He broke through as a producer and songwriter in the mid-1990s after crafting a string of hits for pop artists like Ace of Base, E-Type, the Backstreet Boys, Britney Spears, * NSYNC and Robyn.

Some of his earlier hits include " Quit Playing Games ( With My Heart )", "... Baby One More Time " and " It's My Life ".