Page "Show Me Love (film)" Paragraph 19

Even before the film was completed, it created controversy in the town of Åmål itself.

Local politicians campaigned to get the title of the film changed because they argued that it would show the town in an unfair way, and even undermine the town as an economic centre.

Further pressure was brought on the makers of the film, the Film i Väst film studio, who are partly financed by Swedish local authorities, including Åmål.

However, the local complaints had no effect on the content or release of the film.

Since the release of the film the town of Åmål has even tried to embrace the publicity generated, despite the fact that the town's name is missing from the English title.

Still, in the early 2000s the town founded the pop music festival " Fucking Åmål Festival ".