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A volume market
According to a recent Wall Street Journal survey, plastics units now account for more than 50% of all sign sales.
Five years ago, they had only 10% of the market, with the remainder firmly entrenched in the stronghold of neon tubing.
And it's far from the end for plastics.
Industry sources are now estimating that 75% of the signs made during the 1960's will be of plastic construction.
Evidence of this trend can best be seen in the recent activities of such leading companies in the field as Advance Neon Sign Co., Los Angeles, Calif..
Four years ago, the company's entire line was devoted to neon signs ; ;
today, 85% is in plastics.

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