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DeSoto and Dodge

To fit better in the Chrysler Corporation lineup, alongside low-priced Plymouth and medium-priced DeSoto, Dodge ’ s lineup for early 1930 was trimmed down to a core group of two lines and thirteen models ( from three lines and nineteen models just over a year previous ).

In addition to his namesake car company, Plymouth and DeSoto marques were created, and in 1928 Chrysler purchased Dodge.

Chrysler used a flathead straight-8 in its premium Chrysler, Dodge and DeSoto cars, including the Imperial luxury model.

Beginning in 1930, Plymouths were sold by all three Chrysler divisions ( Chrysler, DeSoto, and Dodge ).

Not all Canadian-market Chrysler-built vehicles were badge engineered in this manner, however ; The DeSoto Diplomat, for example — a rebadged Dodge Dart — was never sold in Canada, where DeSotos were similar to the US models.

* DeSoto Diplomat: Dodge Dart body, DeSoto-like side trim

Historically, Chrysler Canada sold vehicles under the Dodge, Plymouth, Chrysler, DeSoto, Valiant, and Imperial marques.

The 1949 New Yorker used Chrysler Corporation's new postwar body also shared by Dodge and DeSoto with ponton, three-box styling.

Includes vehicles badged Chrysler, Dodge, Jeep, Plymouth, DeSoto and Imperial.

The term has thus become an inclusive word for any Chrysler-built vehicle — most any Dodge, Chrysler, Plymouth, Imperial, or DeSoto, plus Jeeps and sometimes Eagle vehicles built after Chrysler's 1987 buyout of AMC-Jeep.

In 1937, Chrysler, Dodge, DeSoto, and Plymoth cars came with a safety dashboard that was flat, raised above knee height, and had all the controls mounted flush.

Unlike Chrysler's contemporaneous hemi V8 engines, the Hemi-6's rocker arms are mounted on individual studs ( similar to the Chevrolet " big block " V8 ), rather than on 2 separate rocker shafts as in all 1951-58 Dodge, DeSoto and Chrysler " Firepower " and 1964 -* RB hemi v8s.

Chrysler used the Dodge marque on commercial vehicles produced by both Simca and Rootes ( Commer and Karrier, but in addition using badge engineering to sell vehicles overseas under the Fargo and DeSoto brands ).

: 1957 Chrysler Corporation ( all makes: Plymouth, Dodge, DeSoto, Chrysler, and Imperial )

Instead, single-sheet dealer pamphlets were the only clue that Dodge LaFemmes were available, when other trim-special models such as the Chrysler 300 letter series, Plymouth Fury, and DeSoto Adventurer were widely promoted.

Canadian-built 1959 – 1960 Saratogas used the B block 383 as used by Dodge and DeSoto.

Most were sold also under the Dodge, Commer or DeSoto names.

Torqueflite was an available option or standard equipment, depending on model and year, on all Chrysler products: Plymouth, Dodge, DeSoto, Chrysler and Imperial.

By 1949, the company had added Chrysler, DeSoto and Dodge chassis to its funeral coach line, offering customers a smaller investment and lower overhead.

Shortly after DeSoto was introduced, however, Chrysler completed its purchase of the Dodge Brothers, giving the company two mid-priced makes.

Initially, the two-make strategy was relatively successful, with DeSoto priced below Dodge models.

DeSoto and would

For the DeSoto ads Marx would sometimes say: " Tell ' em Groucho sent you ", or " Try a DeSoto before you decide ".

Having been told that their assistance was needed in painting a car, the company was initially reluctant to help since it was thought that the vehicle was a management car such as a DeSoto or something that would take a lot of time.

Had the transaction been completed sooner, DeSoto never would have been introduced.

The 1958 economic downturn hurt sales of mid-priced makes across the board, and DeSoto sales were 60 percent lower than those of 1957 in what would be DeSoto's worst year since 1938.

With falling sales, the 1959 and 1960 models were very similar to the concurrent Chryslers, and rumors began to circulate that DeSoto would be discontinued.

DeSoto and places

Category: Census-designated places in DeSoto County, Florida

Category: Populated places in DeSoto Parish, Louisiana

Category: Populated places in DeSoto County, Mississippi

DeSoto and market

The introduction of the value priced Chrysler Newport, a brand with more upscale market appeal, no doubt hastened the decision to end production of DeSoto, which was very similar in size, styling, price, and standard features.

Also, DeSoto Division's failure to adjust to changing market trends by introducing a new compact car model in 1960 as its GM and Ford counterparts, as well as its own Dodge and Plymouth siblings did, also hastened its demise.

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