** Branding agency, a type of marketing agency which specializes in creating brands

** Calls / Branding Morning News — Tribune Broadcasting's local morning news show format usually seen on Tribune's CW and Fox affiliates, such as WPIX in New York City, New York ; WGN in Chicago, Illinois ; KTLA in Los Angeles, California ; KCPQ in Seattle, Washington ; and WXIN in Indianapolis, Indiana ; though this format has also been used on non-Tribune owned Fox and CW stations ( e. g. ; Fox 25 Morning News on KOKH in Oklahoma City ) under a more generic title form

** Calls / Branding This Morning-used primarily on CBS affiliates ( e. g., CBS 2 News This Morning on WCBS in New York City ); it has been used in CBS affiliates ' newscasts since prior to the first 1999 cancellation of CBS This Morning ; the name and format has also been sporadically used on non-CBS affiliates.

** Branding agencies