Working with writers inside or outside the business, such editors provide services such as proofreading, copy editing, line editing, developmental editing, editing for search engine optimization ( SEO ), etc.

They have been the focus of a field of marketing research known as search engine optimization ( SEO ), where different methods are explored to provide a user's site with a higher ranking on search engines.

* ULRICH R. S., ZIMRING C. M., ZHU X., DUBOSE J., SEO H. B., CHOI Y. S., QUAN X., JOSEPH A., A review of the research literature on evidence based healthcare design, WHITE PAPER SERIES 5 / 5, Evidence-Based Design Resources for Healthcare Executives, The Center for Health Design, September 2008

An important component of hi-tech marketing in the age of the world wide web is positioning in major search engines such as Google, Yahoo and Bing, which can be accomplished through Search Engine Optimization, also known as SEO.

This is similar to ghostwriting for blogs, and in some cases it can be used as an SEO tactic.

The purpose of cloaking is sometimes to deceive search engines so they display the page when it would not otherwise be displayed ( black hat SEO ).

As such, black hat SEO practitioners consider cloaking to be an important technique to allow webmasters to split their efforts and separately target the search engine spiders and human visitors.

Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

Keyword stuffing is considered to be an unethical search engine optimization ( SEO ) technique.

Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization ( SEO ), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or it may contrast with pay per click ( PPC ), focusing on only paid components.

SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.

On September 27, 2006, Business Wire and Vocus, Inc. ( NASDAQ: VOCS ) announced the two companies had entered into a strategic partnership in which Business Wire would use a private label version of Vocus ’ PRWeb press release distribution platform to provide a new search engine optimized ( SEO ) and social media distribution service.

Search engine optimization ( SEO ) is the process of improving the visibility of a website or a web page in a search engine's " natural " or un-paid (" organic " or " algorithmic ") search results.

This practice, known as Google bowling, is often done by purchasing Google bombing services ( or other SEO techniques ) not for one's own website, but rather for the website of the competitor.

Often, interactive agencies provide: digital lead generation, digital brand development, interactive marketing and communications strategy, rich media campaigns, interactive video brand experiences, Web 2. 0 website design and development, e-learning Tools, email marketing, SEO / SEM services, PPC campaign management, content management services, web application development, and overall data mining & ROI assessment.

Search Engine Optimization, or SEO, is the ongoing practice of optimizing a website to help improve its rankings in the search engines.

; Some SEO add-ons: A number of XOOPS modules contain features to facilitate the indexing of a website in search engines, like metatags, title tags and occasionally some URL rewriting.

The contest sparked controversy around the Internet, as some groups worried that search engine optimization ( SEO ) companies would abuse the techniques used in the competition to alter queries more relevant to the average user.

One of the more recent SEO spamming techniques, companies pay to have their site listed in the html code of a free hit counter.

Daulerio shifted the focus of the site away from editorial content and more toward what he described as " traffic-whoring " and " SEO bomb-throws.

Many modifications, or " mods " as they are usually called, have been created and distributed free of charge, including an arcade, Helpdesk, profile additions, gallery, spam filter, various SEO features, and many more.

* Google's stance on various SEO practises

Video Production with SEO and internet focus is a new thing on the web.

Known as " organic " search engine optimization ( SEO ), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal.

SEMM relates to activities including SEO but focuses on return on investment ( ROI ) management instead of relevant traffic building ( as is the case of mainstream SEO ).

SEM has, however, nothing to do with link buying and focuses on organic SEO and PPC management.

SEM companies have embarked on AdWords projects as a way to publicize their SEM and SEO services.

* Article spinning, the SEO ( search engine optimization ) approach of using equivalent phrases to rewrite articles

Using unsanctioned methods to have websites rank higher in search engine results is commonly referred to in the SEO ( Search Engine Optimization ) industry as " Black Hat SEO.

Today submission of websites to web directories is considered a common SEO ( search engine optimization ) technique to get back-links for the submitted web site.

SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

The plural of the abbreviation SEO can refer to " search engine optimizers ," those who provide SEO service.

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners.

Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEO service providers.

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars.

Inbound links were originally important ( prior to the emergence of search engines ) as a primary means of web navigation ; today, their significance lies in search engine optimization ( SEO ).

Search engine advertising has many complications and is always subject to changing algorithms, which can cause frustration to small businesses. SEO professionals tend to like the constant changing of the way search engines return results, it is good for their business.

The term " Search Engine Marketing " was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

SEMM also integrates organic SEO, trying to achieve top ranking without using paid means of achieving top in search engines, and pay per click SEO.