In 1991, Atari Corp. relaunched the Lynx with a new marketing campaign, new packaging, slightly improved hardware, and a new sleek look.

In the Anglosphere, most notably in Anglo-America, autumn is also associated with the Halloween season ( which in turn was influenced by Samhain, a Celtic autumn festival ), and with it a widespread marketing campaign that promotes it, in the U. S. A.

The FSF recommends using the term " free software " rather than " open source software " because, as they state in a paper on Free Software philosophy, the latter term and the associated marketing campaign focuses on the technical issues of software development, avoiding the issue of user freedoms.

In 1998, some companies met to create a marketing campaign for free software which would focus on technology rather than ethics.

When the 1999 film The Blair Witch Project was released, the extensive marketing campaign claimed it to be a real documentary, compiled from footage discovered abandoned in a forest.

A viral marketing campaign ran prior to the release of Shadow of the Colossus, stating the Colossi were actual real statues found by explorers and tourists.

Despite all this, the film is also one of the most widely seen Godzilla films in the United States — it was popular in its initial theatrical release, largely due to an aggressive marketing campaign, including elaborate posters of the two title monsters battling atop New York City's World Trade Center towers, presumably to capitalize on the hype surrounding the Dino De Laurentiis remake of King Kong, which used a similar image for its own poster.

As part of a 2002 marketing campaign, the plant conservation charity Plantlife chose the Pasqueflower as Hertfordshire's county flower.

After the campaign appeared in the Metro newspaper London the business news website www. mad. co. uk remarked that the IKEA campaign had amazing similarities with the marketing activity of UK home refurbishment company Onis living who had launched their own Not For Sale advertising campaign two years prior and was awarded the Interbuild 2006 Construction Marketing Award for best campaign under £ 25, 000.

Jello launched a massive marketing campaign, notable featuring Bill Cosby as a company spokesman.

The filmmakers used such notoriety to benefit their marketing campaign, with posters stating " So funny it was banned in Norway!

In 1999, Malaysia launched a worldwide marketing campaign called “ Malaysia, Truly Asia ” which was largely successful in bringing in over 7. 4 million tourists.

In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola.

Tele2 did just that by taking out a massive marketing campaign to attract a huge number of customers to its internet access service.

They wanted to pair Lee's character, the Michael Jordan-loving Mars Blackmon, and Jordan in a marketing campaign for the Air Jordan line.

This market campaign worked by confronting Škoda's image problem head-on — a tactic which marketing professionals regard as high risk.

* Obay ( a viral marketing campaign on the TTC and other transit providers in Ontario by Colleges Ontario )

When the film opened in June 1989, it was backed by the biggest marketing and merchandising campaign in film history at the time, and became one of the biggest box office hits of all time, grossing well over US $ 250 million in the US alone and $ 400 million worldwide ( numbers not adjusted for inflation ) and earning critical acclaim for the performances of both Keaton and Nicholson, as well as the film's production aspects, which won the Academy Award for Best Art Direction.

This album was " the target of a bizarre marketing campaign, in which sixty-five naked women were perched atop bicycles rented from Halford's Cycles and sent racing around Wimbledon Stadium.

It added a 10-year or warranty to cars sold in the United States and launched an aggressive marketing campaign.

The Neon in particular was a hit, buoyed by a clever marketing campaign and good performance.

The responsibilities of the promotional model depend on the particular marketing campaign being carrying out, and may include:

Atari's launch of the 7800 under Tramiel was far more subdued than Warner had planned for the system in 1984 with a marketing budget of just $ 300, 000.

Beginning in 2002 a professional staff was hired, composed of operations, engineering and marketing specialists.

" This " split pickup ", introduced in 1957, appears to have been two mandolin pickups ( Fender was marketing a four string solid body electric mandolin at the time ).

( The police officer was played by Colin Bell, then the marketing manager of London Records ).

* Bertha Benz ( 1849 – 1944 ), German marketing entrepreneur who was the first to drive an automobile for a long distance

* During the famous viral marketing for The Dark Knight, an audio clip was available that depicted Harvey Dent walking up to a hostage situation and subduing the threat.

Breton artist Alan Stivell was one of the earliest musicians to use the word Celtic and Keltia in his marketing materials, starting in the early 1960's as part of the worldwide folk music revival of that era with the term quickly catching on with other artists worldwide.

* Camber-Lift – This marketing name was used to describe Cessna aircraft wings starting in 1972 when the aerodynamics designers at Cessna added a slightly drooped leading edge to the standard NACA 2412 airfoil used on most of the light aircraft fleet.

Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

Other key executives responsible for the company's meteoric growth in the late 80s and early 90s were Ross A. Cooley, another former IBM associate, who served for many years as SVP of GM North America ; Michael Swavely, who was the company's chief marketing officer in the early years, and eventually ran the North America organization, later passing along that responsibility to Mr. Cooley, when Swavely retired.

Gygax maintained that he was influenced very little by The Lord of the Rings, stating that he included these elements as a marketing move to draw on the popularity of the work.

The word “ frooglepoopillion ” is occasionally used for an extremely large number, a word coined by the marketing department at the company where Dilbert works, in a strip where it was revealed that the company owed so much money that no word existed to describe the number.

Eisenhower's profit on the book was substantially aided by an unprecedented ruling by the Treasury Department that Eisenhower was not a professional writer, but rather, marketing the lifetime asset of his experiences, and thus only had to pay capital gains tax on his $ 635, 000 advance instead of the much higher personal tax rate.

One example is the First Things First manifesto which was launched within the graphic design community and states " We propose a reversal of priorities in favor of more useful, lasting and democratic forms of communication – a mindshift away from product marketing and toward the exploration and production of a new kind of meaning.

The settlement was that the OCLC would allow the Library Hotel to use the system in its hotel and marketing.

Even Ridley Scott stated on the DVD commentary of Alien that the original theatrical release was his director's cut, and that the new version was released as a marketing ploy.

Some Distributists claim that the rhetorical marketing of this policy was influenced by aphorisms of the Distributist ideology and promotes Distributism.

In the third era ( 10th – 14th editions, 1901 – 73 ), the Britannica was managed by American businessmen who introduced direct marketing and door-to-door sales.

The definition of an extreme sport is not exact and the origin of the term is unclear, but it gained popularity in the 1990s when it was picked up by marketing companies to promote the X Games.

This definition was designed to separate the marketing hype from the activity.

However, evidence came to light about safety concerns with the new drug which caused some insurers to stop funding it even though marketing approval was not withdrawn.