The manufacturer's suggested retail price ( MSRP ), list price or recommended retail price ( RRP ) of a product is the price which the manufacturer recommends that the retailer sell the product.

The term is also backronymed to monroney suggested retail price, after the Monroney sticker which required that the MSRP of new cars be displayed.

In that case MSRP is used to convey manufacturer suggested retail price.

The term " suggested " can be misleading because in many cases, this MSRP is extremely high compared to the actual wholesale cost, opening the market to " deep discounters " who are able to sell products substantially below the MSRP while still making a profit.

Currently, the MSRP, or " sticker price " — the price of a vehicle as labeled by the manufacturer, is clearly labeled on the windows of all new vehicles, on a Monroney sticker, commonly called the " window sticker ".

While the MSRP of a Passat B6 is $ 28, 300, the CC comes with a base price of $ 27, 100.

The MSRP base price is $ 198, 000 in the US and £ 147, 330 ( including NavTrak vehicle tracking system and delivery package ) in the UK.

When the two-year lease is completed the cost will exceed $ 30, 000 as opposed to the $ 28, 180 MSRP cost if it was bought new.

Its low price ( base MSRP of US $ 17, 670 for the 2009 model with manual transmission ) is a major feature, as well as the pure " monospec " pricing marketing style that Toyota has adopted.

Fog lamps are no longer standard on the 2. 0S and SL model and leather seats are now only available as an option rather than standard on the SL model for 2010, which is reflected in the new, lower MSRP.

The visitor is then required to refer a set number of people, which varies by the product ( the number required is usually the MSRP of the gift divided by US $ 50 ).

For example: assuming the MSRP of an iPod is $ 250, five affiliate signups ( the number needed for one user to redeem a free iPod ) nets Gratis between $ 150 and $ 540.

The SRX's base price with MSRP is expected to remain in the high $ 30, 000's.

This kit features Eaton's TVS Roots-type supercharger which utilizes twin four-lobe rotors, a design shared with the newly introduced Toyota TRD Aurion, Chevrolet Corvette ZR1 and Cadillac CTS-V. MSRP for the kit is set at $ 5, 875.

* MSRP is $ 3, 359. 00 EA

The Lite-Brite LED Flat Screen currently sells at MSRP $ 10, comes in several colors, is LED lit, and is portable, running on 3 AA batteries.

The 3D Cube is called Lite-Brite Four-Share Cube, currently sells at MSRP $ 20, and also is portable running on 3 AA batteries.

Employee pricing is a selling strategy launched in 2005 by the auto industry in order to attract customers by using the discounted prices that auto industry employees pay for new cars rather than the sticker price MSRP.

MSRP is $ 499. 99.

The 5-disc set, running 870 minutes long, was released on June 8, 2010, and cost $ 34. 95 MSRP.

The game was available for purchase in comic and hobby game oriented stores across the United States and internationally ( but only in English ), its 144-card set sold in Starter sets of 40 random cards ( MSRP $ 12. 99 ) and Booster packs of 13 additional cards ( MSRP $ 4. 99 ).

The MSRP was later reduced to $ 200 for about a year-long period, but was increased back up to $ 225 at a later time.

Their most expensive stereo speakers, the Alexandria X-2 Series 2, sell for $ 158, 000 MSRP per pair and up, depending on finish.

* United States Consumer Guide's categorization which sorts luxury vehicles by size acknowledges that there can be considerable price variations within a class ; for instance the Lincoln Town Car has a relatively low MSRP ( Manufacturer's Suggested Retail Price ) compared to the Jaguar XJ, BMW 7 Series, Lexus LS, or Mercedes-Benz S-Class.

For 2013, the " AVP " trim starting MSRP reduced by $ 1, 000 from last year.

Many manufacturers have adopted MSRP — a price at which the item the manufacturer suggests the item be priced by a retailer.

Introduced by Hewlett-Packard in 1974 at an MSRP of $ 795, it featured nine storage registers and room for 100 keystroke instructions.

For new automobiles, KBB provides information about a make's MSRP, dealer invoice price, and a vehicle's New Car Blue Book Value ; what others are paying for a new car this week.

Because of higher manufacturing costs, games that included additional hardware such as the Super FX chips retailed at a higher MSRP than most SNES games.

Virtual packs are purchased from within the client at MSRP.

As of July 28, 2010 the SL8-6 has been discontinued within the USA, with a MSRP last listed as $ 2499. 00 USD.

The RL's initial MSRP was $ 69, 500 CAD, more than the six-cylinder BMW 525i and close to that of the V8-powered BMW 545i.

Although the early vehicles had impressive waiting lists of anxious consumers, the MSRP sticker price of $ 25, 000 ($ 57, 500 in 2008 dollars ) was cost-prohibitive for the majority of the market — especially for what many considered to be an under-powered and impractical plaything.

The mouse was given an MSRP of $ 80 and a launch date of October 2007.

The vehicle pricing ( MSRP and invoice ), options pricing and lists of standard features that the Ultimate Auto Showroom displays are updated daily.

What Blockbuster got out of the deal, besides a lower initial price, was that movies were not available for sale during an initial release period, at least not at an affordable price point — customers either had to rent, wait, or buy the film on tape at the much higher MSRP targeted at other rental chains and film enthusiasts, at that time then between $ 70 – 100 before the end of the initial release period.

Additionally, the use of MSRP and SRP have been confused.

A common use for MSRP can be seen in automobile sales in the United States.

A five-speed automatic transmission was a no-cost option in the U. S. based on MSRP ;< ref >

They were sold in extremely limited quantities and had an MSRP of $ 2000. 00, making them some of the most expensive sneakers ever to enter the marketplace.

Porsche started a production run of Carrera GTs in 2004, shipping the units with an MSRP of $ 440, 000 USD.

Chevrolet marketed the Chevette Scooter model with a MSRP of $ 2, 899, without a rear seat or glovebox door.