The Mobil Economy Run generated publicity and Promotion ( marketing ) | promotions such as this 1962 advertisement by Federal-Mogul | Champion spark plugs with a Rambler American.

Immediately, the network's ratings skyrocketed to unprecedented levels thanks in part to the shows ' critical praises, high publicity, and heavy marketing over the summer.

Apart from gifts and bribes, Colt employed an effective marketing program which comprised sales promotion, publicity, product sampling, and public relations.

Radam's publicity material, particularly his books ( see for example Radam, 1890 ), provide an insight into the role that pseudo-science played in the development and marketing of " quack " medicines towards the end of the 19th century.

( The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity / public relations, corporate image and exhibitions.

To promote and manage word-of-mouth communications, marketers use publicity techniques as well as viral marketing methods to achieve desired behavioral response.

Later commentators called the publishing of the book under an anonymous identity an effective marketing strategy that produced more publicity for the book, and thus more sales, without calling into question the author's actual inside knowledge.

From a marketing perspective, publicity is one component of promotion which is one component of marketing.

Allen would hire former Breaker executive Steven " Dream " Weaver as his marketing director and whose publicity stunts raised his Portland State teams to a national acclaim.

Accompanying the publicity was a " one day lay down ", a " very expensive marketing technique " where a book is placed on sale in multiple countries on the same day ( November 24th, in this case ), giving the book " an almost sure shot at the No. 1 spot on best-seller lists.

Lewis ' background was in publicity and marketing and he also undertook responsibility for publicising the show and its film and record spin-offs.

That label adopted a ' songbook ' approach to recording him, coupling it with a considerable marketing and publicity campaign, which more successfully positioned Henderson at the forefront of the contemporary jazz scene.

The Staff is about 7 to 10 members who are the project managers and consist of: The Managing Director is who handles day to day operations, finalizes contracts, and manages the facility plans ; The Business Administrator & Church Relations handles the financial matters ; The Special Events & Workshops Coordinator plans & sets up the ticketed & non-ticketed meals & receptions, as well as the workshops ; The Children's Convention and Marketing / Promotions Coordinator coordinates the children's planning committee and the publicity & marketing materials ; There is an Information Technology Coordinator who works part-time ; The Registration and Office Services Coordinator manages registration and customer service onsite, and tons of other things here in the office ; The Executive Administration and Program / Production Manager works with all the leadership committees and implement the main programming.

Those who practice advertising, branding, brand language, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly, marcom managers.

As an early publicity stunt and marketing ploy, the company dropped Butterfinger and Baby Ruth candy bars from airplanes in cities across the United States which helped increase its popularity.

In addition to tracking their own publicity, self-generated or otherwise, news monitoring clients also use the service to track competition or industry specific trends or legislation, to build a contact base of reporters, experts, leaders for future reference, to audit the effectiveness of their PR campaigns, to verify that PR, marketing and sales messages are in sync, and to measure impact on their target market.

She oversaw communications, publicity and cross promotions and spearheaded the coordination of the group ’ s marketing and advertising efforts to ensure its brands were promoted with consistency.

Adelaide Metro is a trading brand of the S. A. Government ’ s Office of Public Transport, which provides funding, coordination and a central publicity and marketing service for public transport in the city.

At least equally influential are the marketing efforts, including advertising, promotion, and publicity.

CBC argued that intellectual property laws and so-called " right of publicity " laws don't apply to the statistics used in fantasy sports.

), and stretches over various legal fields, including but not limited to corporate, finance, intellectual property, publicity and privacy, and first amendment.

" Successful intellectual women such as Susan Greenfield and Noreena Hertz dress attractively for publicity photoshoots.

Douglass ' friends and mentors feared that the publicity would draw the attention of his ex-owner, Hugh Auld, who might try to get his " property " back.

Close to the local pub The Lion, local resident and property owner Sofie Attrill gave consent for pop group Blur to create some publicity for their 2003 single " Crazy Beat ".

The right of publicity is a property right, rather than a tort, and so the right may be transferable to the person's heirs after their death.

Whilst there is no statistical evidence that having a commemorative plaque increases the value of a property, a Daily Mail article pointed out that it helps to make a property stand out from others, especially if there has been some publicity around it.

In 2004 he introduced a Private Member's Bill in response to the publicity surrounding the case of Tony Martin that proposed to give householders greater powers when protecting their property from burglary.

A high net-worth individual can save professional fees and unwanted publicity by owning property or other assets through an offshore company.

Ultimately, the scandals caused no harm to Astor's career, which was actually revitalized because of the custody fight and the huge amount of publicity it generated ; Dodsworth ( 1936 ), with Walter Huston, was released to rave reviews, and the public's acceptance assured the studios that she was still a viable commercial property.

Crispi and his Treasury Minister Giovanni Giolitti knew of a 1889 government inspection report about the Banca Romana, which had loaned large sums to property developers but was left with huge liabilities when the real estate bubble collapsed in 1887, but feared that publicity might undermine public confidence and suppressed the report.

The reasons for this viewpoint vary: potential property damage or liability, fragile or dangerous resources, and desire for solitude or no publicity.

Quickly establishing himself, Dowling courted publicity from local newspapers and also made a number of property investments.

They then sold lots on their land for $ 450 to $ 950 and created publicity for their property sales.

Similarly in the July 2003 case of Johnny and Edgar Winter v. DC Comics, a depiction of blues music duo the Winter brothers in a comic book as worms called the Autumn Brothers obtained First Amendment protection from publicity rights suit.

( The Clinton Administration had declined to adopt the rule during its eight years, waiting until after the 2000 elections and until only days were remaining in the administration, then adopting the rule both to improve environmental protection, and also to create unfavorable publicity for the following administration of the opposition party when elements of the weeks-old policy were modified or removed.

Some of the measures suggested and under implementation are elaborated as a ) to provide effective protection, b ) developing and maintaining high places with adequate protection and food material to provide protection to the animals in case of flash flood, c ) increasing area under phumdis in the park, d ) preventing theft of phumdis and flow or part of phumdis towards northern side, e ) stopping completely the collection of firewood, food and fodder, f ) creating an environment in which local people volunteer as natural custodian of Sangai and other animals in the park, g ) to encourage ecotourism and nature education, h ) to undertake, aid, promote and co – ordinate research works, i ) capacity building, training, awareness and extension activities, j ) launching packaging and publicity campaign and j ) propagating ethnic information, exhibition and soforth.

The award gives international " protective publicity " to human rights defenders around the world, mainly in their country of origin ( a unique characteristic of this award, and very important from a protection point of view ), through mass media ( television, radio and internet ).

While a few of their cases involved the protection of royal artifacts and royal family affiliates, Jack and Rowe were tasked by Commander Camille Freed to secure Noelle Ardelade, a supposed native of Ivory Island from press publicity.

In the former he claimed, for the protection of the rights of private persons in the administration of justice, the institution of a special court whose members should be irremovable, the right of oral defence, and publicity of trial.

Meanwhile, the Office québécois de la langue française ( Quebec Board of the French Language ) under the Liberal provincial government has also opted for a demand-side strategy for the enforcement of language laws, using a number of publicity campaigns, including stickers which merchants may voluntarily affix on their shop windows stating that French service may be obtained within, allowing for consumers to " choose " stores which will serve them in French.

What this strategy meant for the land battle in the central region was described for publicity purposes in January 1954 by then-Supreme Allied Commander Europe General Alfred Gruenther as:

In base of this analysis, Birra Tirana created its strategy, improving evidently the image in market, via packing, publicity and promotion improvement, the enlargement of the distribution canal all over Albania, even competing with lower prices than import.

Band manager Mark Walmesley is thought to have started the whole rumour to gain some publicity for the band, predating the superficially similar strategy later employed by The White Stripes twelve years later.

A key strategy for gaining publicity and members was by encouraging violence at football matches and concerts.

This was partially as a way to gain publicity within an increasing print-dominated world, but also as a strategy to bypass traditional gallery systems, disseminate ideas and to create affordable work that might ( theoretically ) be seen by people who would not otherwise enter art galleries.

According to government publicity this closure was part of Margaret Thatcher's Conservative Government's strategy to revitalise UK industry, following the industrial action that had taken place in the UK in the 1970s.

Months before the release of Un Día Nuevo, Libido had begun a publicity strategy through the mobile phone network Claro.

According to publicity material that appeared at the time of its release in August 1918, Triple Trouble represented a new wrinkle in Essanay's strategy: " If you bought a piece of real estate and foresaw that its value would quadruple if you held it a certain length of time, what would you do?