The oldies and classic rock formats have a strong niche market, but as the audience becomes older the station becomes less attractive to advertisers.

Oldies stations must occasionally change to more youthful music formats ; as a result, the definition of what constitutes an " oldies " station has gradually changed over the years.

The corresponding radio format would be that of an oldies, classic rock, classic hits or adult standards station.

On January 10, 2005, Dolenz replaced Dan Taylor as the morning disc jockey at oldies radio station WCBS-FM in New York.

In an ironic and controversial twist, that was also his last regular show at the station ; at 5: 00 PM, WCBS-FM announced that the station would replace its oldies format with a " Jack " format, and fired all of the stations on-air jocks.

Venditti succeeded in getting the old transmitter to work and at first his new Love 16 station ( a name taken from the 1570 AM frequency ), broadcast an English language format composed of a mixture of soft rock, oldies, middle-of-the-road, country and Big Band music.

* WRBK, 90. 3 FM, a noncommercial station that primarily features classic oldies

Madison is home to one local radio station, WYTH ( 1250 AM ), which plays pop standards and oldies.

* Good Time Oldies 1610, commercial free oldies station ; five miles coverage area

Other local broadcasters include Alma College's student-run radio station, WQAC ( 90. 9 FM ), and WBSQ-LP ( 105. 9 FM ), an oldies station based in St. Louis.

The station programs a mix of oldies and adult contemporary music and broadcasts 24 hours a day.

The local radio station is WPAU an online streaming radio station broadcasting a commercial-free format of oldies and Paulding County high school sports.

Also licensed to Paulding is WKSD 99. 7 FM, a commercial oldies and sports radio station based in Van Wert.

On the FM side of the dial, WKPL FM 92. 1, an oldies station, was licensed in New Castle before its license was moved to Ellwood City in 2004, though it still includes New Castle as one of its local communities as part of its FCC-mandated station identification.

* WRBK, 90. 3 FM, a noncommercial station that primarily features classic oldies

WRBK, 90. 3 FM, a noncommercial station that primarily features classic oldies

WQUL is a radio station located in Woodruff that plays oldies, carries local sports games, and keeps the community abreast of local events.

By 1988, the station evolved into a soft AC format with very few if any current product, and liberally laced with oldies.

* WAIZ, " 63 Big Ways ", 630 AM, is a radio station that features 50's and 60's oldies and recreates the format of Charlotte Top 40 legend " 61 Big Ways "

In 1987 the station moved to a full service oldies format and in 1988, the station became a talk radio station and had a variety of business, sports, news, and talk programming until 2003.

There were also syndicated music format packages such as Drake-Chenault's " Solid Gold " format, frequently used on FM stations that needed separate programming from their AM sisters due to the new FCC rules on simulcasting, that functioned as a hybrid of oldies and the adult contemporary and softer rock hits of the day.

Dick Bartley created, produced and hosted the first live national oldies radio show, Solid Gold Saturday Night.

In 1972, WHFI shifted to a syndicated, automated oldies format provided by Draper-Blore called " Olde Golde ," featuring hits of the 1950s and 1960s ( similar to Drake-Chenault's " Solid Gold " format except without the AC / MOR currents that the Solid Gold format played ).

In late 1970, the station adopted the " Solid Gold Rock and Roll " automated format from Drake-Chenault, a forerunner of the adult contemporary format which played oldies from the 50's and early 60's with a sprinkling of current hits.

After two or three years of Hit Parade, its companion oldies format " Solid Gold Rock and Roll " and other automated programming, WIFI instituted a high-energy Top 40 format.

After years of low to moderate ratings, on November 9, 1987, the adult rock format was dropped in favor of an oldies format, playing the hits of 1955-1973 and positioning themselves as " Solid Gold 102 ".

* R & B oldies as KSGS (" Solid Gold Soul ") ( satellite-delivered except for morning drive time )-1995-1999

WROR switched to another Drake-Chenault format, " Solid Gold Rock and Roll ", on November 1, 1970, evenly splitting the oldies and current music ; in early 1973, the station went to a full-time oldies format, eventually parting ways with Drake-Chenault later that year and adopting the name " The Golden Great 98 " ( Drake-Chenault's services were later utilized by WCOP-FM, now sister station WZLX, which competed with WROR in the oldies format from 1973 – 74 ).

Final CKEY logoCKEY Key 590 logoOn January 1, 1984, CKEY flipped from its long running MOR format to soft rock / oldies as " Solid Gold CKEY ", and on June 20, 1988, the station became " Key 590 " with a full-blown oldies format.

Capital responded by launching a golden oldies station, 1548 AM Capital Gold in 1 November 1988 on its AM frequency while Capital on FM became 95. 8 Capital FM, a chart contemporary music station.

It should also be noted that GWR's oldies service was originally called Brunel Classic Gold, after the Great Western Railway's founding father Isambard Kingdom Brunel.

In November 1988 GWR Radio launched Brunel Radio, a golden oldies service ( now part of the Gold ) network whilst GWR FM launched an opt-out service for West Wiltshire as a more localised service, this was however dropped a few weeks later, citing " poor reception ".

Gold is a network of oldies radio stations which was formed by the merger of the Capital Gold network and the Classic Gold Network in August 2007.

Capital responded by launching a golden oldies station, 1548 AM Capital Gold in 1 November 1988 on its AM frequency while Capital on FM became 95. 8 Capital FM, a chart contemporary music station.

These stations, however, did play current product sparingly ( one or two per hour ) throughout the 1970s and into the 1980s ; WCBS-FM, for example, played current hits under the moniker " Future Gold " as late as the late 1980s, and WLNG on nearby Long Island featured a roughly 50 / 50 mix of current hits and oldies from the early 1960s until about 1999.

But most stations that do play post-1975 music have generally dropped the word " oldies " from their positioners, using identifiers such as " Super Hits ", " Classic Top 40 " or " The Greatest Hits of All Time " ( a la WRIT in Milwaukee, KLUV in Dallas / Fort Worth, WRBQ ( Q-105 ) in Tampa ) or " Classic Gold " ( a la the former format of CFCO in Chatham, Ontario, which has since switched to country music, or the now-defunct " Classic Gold " oldies-radio network in the United Kingdom ).

Jones Radio Networks, Waitt Radio Networks and Transtar Radio Networks also offered 24-hour satellite-distributed oldies formats ; since those companies have integrated into the Dial Global corporation, the networks have merged into one, Kool Gold.

In 1988 KBIG began mixing in more rock and roll oldies from 1964 to 1969 as well as hotter AC artists, although, was still Gold Based AC at that point.

In the mid-1990s Piccadilly Gold became Piccadilly 1152 as the playlist moved away from " golden oldies " to a mix of classic and current easy-listening music.

It was originally formed when Viking Radio split its frequencies and turned its medium wave service into " Viking Gold " in on 30 October 1988 ; at the time this was group's first oldies station.

In 2002 he returned to Capital and was heard on its oldies service Gold, first presenting the Monday-Thursday late night show from 10pm-1am, before taking over the weekday mid-morning slot in February 2003, then the breakfast show, which he used to co-host with Erika North.

The station went through a number of format changes ( and later callsign changes ), including beautiful music in the late 60s until 1973, oldies ( as “ Total Gold 101, WCOP-FM ”, 1973 – 74 ), country 1974-76 ), AOR ( as WTTK " TK101 " 1976-78 ), beautiful music ( as WHUE, 1979 – 85 ), and Top 40 ( as WKKT " The Cat ", for a few months in 1985 ).

The format didn't last long ; on May 13, 1999, in the middle of Sarah McLachlan's " Building a Mystery ", the station became WEJM " Jammin ' Gold ", playing a blend of urban oldies from the ' 60s to the ' 80s, disco, classic dance tunes, and some ' 70s pop hits.

On November 9, 1987, WCAU-FM flipped to an oldies format as WOGL ( which stood for " Old Gold ").

Radio One tried to make a deal to swap formats with Greater Media's 95. 7 FM, which at that time ran a rhythmic ' 70s based oldies format called " Jammin Gold ", but the deal fell through.

The network also distributes Goddard's Gold and The 70s, two oldies / classic hits syndicated series hosted by KOOL-FM long-time Phoenix-based on-air radio broadcaster Steve Goddard, and An American Christmas, an annual special hosted by Mannheim Steamroller.