According to television commentator Charlie Brooker, this type of reality television was enabled by the advent of computer-based non-linear editing systems for video ( such as those produced by Avid Technology ) in 1989.

* DNxHD codec: a lossy high-definition video production codec developed by Avid Technology.

Sibelius is a scorewriter program, created by Sibelius Software ( now part of Avid Technology ) for Microsoft Windows, Mac OS X, and RISC OS.

Truevision TGA, often referred to as TARGA, is a raster graphics file format created by Truevision Inc. ( now acquired by Avid Technology ).

* Avid DS, an Avid Technology High-Resolution editing and effects application

Pinnacle was subsequently acquired by American company Avid Technology in August 2005.

* Avid Technology

A subsidiary of Microsoft in the 1990s, it was sold to Avid Technology, who would eventually sell the name and assets of Softimage's 3D animation business to Autodesk.

During the Microsoft years, Softimage also developed a non-linear video editing and compositing suite named Softimage | DS, which continues at Avid Technology under the name Avid DS.

In 1998, after helping to port the products to Windows and financing the development of Softimage | XSI and Softimage | DS, Microsoft sold the Softimage unit to Avid Technology, Inc. who was looking to expand its visual effect capabilities.

On Oct. 23, 2008, Autodesk signed an agreement with Avid Technology to acquire the brand and the 3D animation assets of Softimage for approximately $ 35 million, thereby ending Softimage Co. as a distinct entity.

* Avid Technology acquires Softimage, begins to re-brand many of its visual effects products under the name " Softimage "

* October 23, 2008, Autodesk announces intent to acquire all of Softimage 3D business assets from Avid Technology

* Award for Best Australian Achievement in Editing ( presented by Avid Technology )

CamCutter is a digital video camera technology developed by Ikegami and Avid Technology for recording broadcast quality video to hard disk, dubbed a Digital Disk Recorder.

Ikegami and Avid Technology were announced as a winner for the Development and Production of Portable Tapeless Acquisition.

In 2000, NL Technology spun out of Avid and continued developing two more generations of this technology.

* Infinitely Scalable Information Storage, a video storage system from Avid Technology

It is a subsidiary of Avid Technology, and during 2010 the Digidesign brand was phased out.

Early collaborators included Alias Systems Corporation, Criterion Software, Autodesk, Inc., and Avid Technology.

The Editcam product family is a result of the development of CamCutter technology developed jointly by Ikegami and Avid Technology.

He has also worked for Silicon Graphics, Avid Technology, and Precision Insight ( bought out by VA Linux Systems ).

Founded by a marketing manager from Apollo Computer, Inc., Bill Warner, a prototype of their first digital nonlinear editing system ( the Avid / 1 ) was shown in a private suite at the National Association of Broadcasters ( NAB ) convention in April 1988.

Final Cut Studio is a professional video and audio production suite for Mac OS X from Apple Inc., and a direct competitor to Avid Media Composer in the high-end movie production industry.

DNxHD codec was developed by Avid Technology, Inc.

* Avid Technology, Inc.

Today, most films are edited digitally ( on systems such as Avid or Final Cut Pro ) and bypass the film positive workprint altogether.

Avid users of talkers are called spods.

In some cases, budget labels such as Video Treasures ( both LP and EP ), Starmaker ( EP ), Burbank Video ( LP ), Avid Home Entertainment ( EP ), GoodTimes Entertainment ( LP ), and even Disney ( LP ) and Paramount ( EP ) commonly used a slower speed to reduce the amount of tape required as a cost-saving method.

Elastic Reality was later purchased by Avid, having already become the de facto system of choice, used in many hundreds of films.

Some are inlaid with lacquer designs in a process known as maki-e. Avid communities of pen enthusiasts collect and use antique and modern pens and also collect and exchange information about old and modern inks, ink bottles, and inkwells.

Some workstations are designed for use with only one specific application such as AutoCAD, Avid Xpress Studio HD, 3D Studio Max, etc.

Globally, broadcasters ' master choice used to be Avid Media Composer and Final Cut Pro was used mainly in domestic usage.

A couple of weeks later that same year, Avid introduced the Avid / 1, the first in the line of their Media Composer systems.

It was based on the Apple Macintosh computer platform ( Macintosh II systems were used ) with special hardware and software developed and installed by Avid.

The Avid / 1 was not the first system to introduce modern concepts in non-linear editing such as timeline editing and clip bins — both of those were pioneered in Lucasfilm's EditDroid in the early 1980s.

The video quality of the Avid / 1 ( and later Media Composer systems from the late 1980s ) was somewhat low ( about VHS quality ), due to the use of a very early version of a Motion JPEG ( M-JPEG ) codec.

The Avid had quickly become the dominant NLE platform.

Until 1993, the Avid Media Composer could only be used for editing commercials or other small content projects, because the Apple Macintosh computers could access only 50 gigabytes of storage at one time.

By February 1993, this team had integrated a long-form system which gave the Avid Media Composer Apple Macintosh access to over 7 terabytes of digital video data.

The system made its debut at the NAB conference in 1993, in the booths of the three primary sub-system manufacturers, Avid, Silicon Graphics and Sony.

Within a year, thousands of these systems replaced a century of 35 mm film editing equipment in major motion picture studios and TV stations world wide, making Avid the undisputed leader in non-linear editing systems for over a decade.

But the M-JPEG data rate was too high for systems like Avid on the Mac and Lightworks on PC to store the video on removable storage, so these used fixed hard disks instead.

This was because the Media 100 cards had enough processing power to be expanded to resolutions as high as Avid systems at the upper end of the Avid product line.

These other companies caused tremendous downward market pressure on Avid.

Avid was forced to continually offer lower-priced systems to compete with the Media 100 and other systems.