Cessna has always had an active marketing department.

During this period, the marketing department followed the lead of Detroit automobile manufacturers and came up with many marketing slogans and buzzwords to describe Cessna ’ s product line in an attempt to place their products ahead of the competition.

Other manufacturers and the aviation press widely ridiculed and spoofed many of these marketing terms but between Cessna ’ s designers producing a product the flying public wanted and the work of the marketing department, Cessna built and sold more aircraft than any other manufacturer during the boom years of the 1960s and 1970s.

The marketing department chose “ Land-O-Matic ” to imply that these aircraft were much easier to land and take off than the preceding conventional landing gear equipped Cessna 170.

* Camber-Lift – This marketing name was used to describe Cessna aircraft wings starting in 1972 when the aerodynamics designers at Cessna added a slightly drooped leading edge to the standard NACA 2412 airfoil used on most of the light aircraft fleet.

This included 165 of the 460 employees who built the Cessna 350 and 400.

The job cuts included 120 at the Bend, Oregon facility reducing the plant that built the Cessna 350 and 400 to fewer than half the number of workers that it had when Cessna bought it.

The Festival encompasses far more than just a standard flower festival, and has also included Jazz concerts, Cessna flights for children, world food, a showcase for classic cars, and even a dog show.

FlightGear started out with an aircraft included in NASA's LaRCsim, a Navion, which was replaced by a Cessna 172 by 2000.

These systems are included in the latest avionics packages from manufacturers such as Cirrus and Cessna.

Other units included the 1st APC Squadron equipped with M113 armoured personnel carriers, the 1st Field Regiment, Royal Australian Artillery consisting of two Australian and one New Zealand battery each equipped with 105 mm L5 Pack Howitzers, the 3rd SAS Squadron, the 1st Field Squadron and 21st Engineer Support Troop, the 161st Reconnaissance Flight operating Cessna 180s and Bell H-13 Sioux light observation helicopters, and a detachment of the 1st Division Intelligence Unit.

From the 1950s to 1970s, the fleet included the Beechcraft Baron, Beechcraft Travel Air, Beechcraft Queen Air, Beechcraft Duke, Cessna 180, Cessna 182, Cessna 421, Piper Cherokee and Piper PA-31 Navajo.

From the 1980s to 2000s, the fleet included the Cessna 404 and Cessna 441.

Examples of past military applications include the late WWII Dornier Do 335 heavy fighter, which included a jettisonable tail to facilitate bailing out, and the Cessna O-2, a militarised version of the Skymaster used for observation and forward air control during the Vietnam war.

Aircraft flown included the Cessna Crane and Avro Anson.

Lot of claims in this area are simple marketing buzzwords, since most of them are related to a manufacturer specific process naming ( which achieves similar results than other ones ) but the competition is prohibited from using a trademark.

Like this, the meme and the viral ( the marketing buzzwords of the network age ) have been conjured up from an assortment of crude renderings of evolutionary theory, powerful computer-assisted contagion modeling, and business trends.

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives ( such as product sales ) through self-replicating viral processes, analogous to the spread of viruses or computer viruses ( cf.

The marketing of Elvis Costello's My Aim Is True included advertisements in three UK music papers from which a poster of Costello could be constructed, and the first 1, 000 pressings contained an insert headed Help Us Hype Elvis, which, if completed and returned to Stiff, ensured that a friend would received a free copy.

Gygax maintained that he was influenced very little by The Lord of the Rings, stating that he included these elements as a marketing move to draw on the popularity of the work.

The program included a comprehensive package of policies which reduced the budget deficit and improved monetary control, substantially depreciated the overvalued exchange rate, liberalized the trade regime, removed most price controls, eased restrictions on the marketing of food crops, freed interest rates, and initiated a restructuring of the financial sector.

Product placement, whereby companies and corporations pay to have their products included in television programming for marketing purposes is highly prevalent in reality television.

Her work included the marketing research for Johnson & Johnson in 1926 and her efforts to improve women ’ s spending decisions during the first years of the Great Depression.

In 2003, the NAACP filed suit against 45 gun manufacturers for creating what it called a " public nuisance " through the " negligent marketing " of handguns, which included models commonly described as Saturday night specials.

Conspicuous by his absence was Leonard Nimoy, who declined to return due to a marketing issue over the Spock character, his displeasure over Roddenberry's screening of Star Trek blooper footage at various conventions and obligations to the play Equus, although early scripts included him.

The international strategy included propane processing and marketing in Venezuela and Puerto Rico and a manufacturing partnership with GE in South America.

An initial decision of the commercial court, on 23 February 2009, finds that that offer was indeed illegal but, on 14 May 2009, a second decision on appeal holds that the Orange Sport offer is not included in the tied-selling ; Orange resumes the marketing of the channel the next day.

The February, 1965 issue of Motor Trend was almost entirely devoted to Pontiac's Car of the Year award and included feature stories on the division's marketing, styling, engineering and performance efforts along with road tests of several models.

A protracted 1997 flame war erupted between newsgroup users and Mike Enlow, the self-proclaimed " world's most-respected information broker / technology marketing consultant ", who spammed the newsgroups with an advertisement that included a picture of himself.

They outlined a four-year development plan that included funding for further technical development at the CRC, the production of several hundred terminals that would be lent out to industry for development studies, as well as funds for marketing and lobbying in videotex standards negotiations.

In 1957, marketing researcher James Vicary said he had included subliminal messages such as eat popcorn and drink Coca-Cola in public screenings of Picnic for six weeks, claiming sales of Coca-Cola and popcorn increased 18. 1 % and 57. 8 % respectively.

Esteve-Coll's attempts to make the V & A more accessible included a criticised marketing campaign emphasising the cafe over the collection.

In January 2004 the MPlayer website was updated with an allegation that the Danish DVD player manufacturer, KISS Technology, were marketing DVD players with firmware that included parts of MPlayer's GPL-licensed code.

The company's recent marketing to children included the advergame Millsberry, a virtual city that included games featuring General Mills products.

While other singles-including another group-penned number, " Respectable "-failed to chart, the brothers began making an investment on " Shout ", which would be covered by numerous rock and R & B acts and would later be included in commercials and as a theme song and marketing hook for the Buffalo Bills.

Innovative marketing ideas included making air conditioning standard on all 1968 Ambassador models ( available as a delete option ).

This new plan also included marketing the various models apart from the Rambler brand name, which Abernethy felt would be a hindrance in the market segments he hoped to pursue.

Other later members of UEG included Joel Magid, Bill Doll, and Jim Barclay recruited from DEC's various marketing and product management groups.

" DuPont then worked extensively to generate demand for its product, implementing a marketing strategy that included publishing its own technical journal, which extensively publicized neoprene's uses as well as advertising other companies ' neoprene-based products.

Sales of the GTO, abetted by a marketing and promotional campaign that included songs and various merchandise, more than doubled to 75, 342.

Both Vans and AT & T would have paid significant amounts to have their company names included at the forefront in all marketing material for the Warped Tour.