He once worked as a janitor at the Springfield Nuclear Power Plant and received a severe head wound from Mr. Burns when Moleman asked Burns for seventeen dollars for a push-broom rebristling ; Burns, high on ether, mistook him for the Lucky Charms leprechaun and went to his skull with a power drill.

A box of Lucky Charms from 2011

Lucky Charms is a brand of cereal produced by the General Mills food company of Golden Valley, Minnesota, United States.

Lucky Charms was created in 1962 by John Holahan.

Thus, the charms of Lucky Charms were born.

The mascot of Lucky Charms is Lucky the Leprechaun AKA Sir Charms, and originally called L. C.

Holahan called Lucky Charms a " lesson in creative marketing.

" Currently, General Mills conducts frequent " concept-ideation " studies on Lucky Charms.

Lucky Charms were sold in the United Kingdom during the mid 1990s.

The first boxes of Lucky Charms cereal contained marshmallows in the shapes of pink hearts, yellow moons, orange stars, and green clovers.

In early June 2006, General Mills introduced a new Lucky Charms marshmallow, Magic Mirror marshmallows.

In the earliest commercials, Lucky Charms cereal had no theme song ; the action was accompanied by a light instrumental " Irish " tune.

* They're Always After Me Lucky Charms!

* You'll Never Get Me Lucky Charms!

Lucky Charms contains:

* General Mills corporate Lucky Charms site: includes package information and Nutrition Facts.

fr: Lucky Charms

# REDIRECT Lucky Charms

* From Russia With Love ( 1963 ): the Irish assassin being modelled on both Red Grant and the leprechaun character from the Lucky Charms commercials ; Frau Frabissina partly modelled on Rosa Klebb ; Mustafa based on a character in Matt Helm's The Ambushers.

For example, basketball team, Boston Celtics, in the USA incorporate the shamrock in their logo and the US cereal, Lucky Charms, uses it on the product's mascot and as a shape in the cereal itself.

The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, and Lucky Charms.