Hasbro Interactive was an American video game production and publishing subsidiary of Hasbro, the large game and toy company.

Hasbro Interactive was formed late in 1995 in order to compete in the video game arena.

Several Hasbro properties, such as Monopoly and Scrabble, had already been made into successful video games by licensees such as Virgin Interactive.

Hasbro Interactive embarked on both internal and external development, and acquired some smaller video game developers and publishers such as MicroProse for $ 70 million and Avalon Hill for $ 6 million both in 1998.

With those acquisitions Hasbro Interactive revenues increased 127 % in 1998 to $ 196 million and profits of $ 23 million.

Hasbro Interactive was growing so fast that there was talk of reaching $ 1 billion in revenues by 2002.

Hasbro Interactive became the # 3 video game publisher within three years of its founding.

But in 1999, Hasbro Interactive lost $ 74 million on revenues of $ 237 million a growth of just 20 % over the previous year.

Late in 1999 with several game projects underway and dozens of new employees, many of who moved just to work for the company, Hasbro Interactive shut down several studios in a cost-cutting move.

Hasbro Interactive published over 160 games on several interactive media.

Faced with these difficulties in 29 January, 2001, Hasbro sold 100 % of Hasbro Interactive to French software concern Infogrames.

Infogrames ( now itself known as Atari SA ) still maintains ownership of the original Atari properties received through Hasbro which are kept in their Hasbro Interactive originated placeholder, Atari Interactive, Inc.

* Vicious Cycle Software, a game development company started by employees laid off in the North Carolina Hasbro Interactive studio closing.

* Hasbro Interactive History at MobyGames

* Hasbro Interactive by William Achtmeyer from Tuck School of Business ( PDF )

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Eventually, Hasbro became licensee in most countries around the world.

With the acquisition of Hasbro Interactive, which was renamed as Infogrames Interactive, Inc, IESA became the owner of:

In 1991, Hasbro became Play-Doh's owner, and continues to manufacture the product today through its Playskool division.

The success in Japan led Hasbro to issue a license to Ashton-Drake Galleries in 2004 to sell Blythe replica dolls in the United States, where the doll became a niche product in a marginal market, selling largely to adults.

Kenner became a division of Hasbro, and Hasbro continued to produce the oven.

Although initially a separate and competing franchise started in 1983, Tonka's Gobots became the intellectual property of Hasbro after their buyout of Tonka in 1991.

The name Fortress Maximus had been previously considered by Hasbro for the character who eventually became Omega Supreme, and again for Metroplex.

He was originally billed by Hasbro in 1982 as a commando, but in the pages of Marvel Comics, it became clear that he was also a full-fledged ninja master.

In 1968, Playskool became a subsidiary of Milton Bradley ; both companies were acquired by Hasbro, Inc. in 1984.

Several Autobots and a Decepticon Unicron had captured in the final Armada issue became his " Four Horsemen ", a nod to one of the past Botcon Hasbro panels in which Aaron Archer called these four Unicron's Four Horsemen.

Although initially a separate and competing franchise, Tonka's Gobots became the intellectual property of Hasbro after their buyout of Tonka in 1991.

In 1983, Tonka decided to import the line into America after realizing Hasbro was doing the same with Takara ’ s Diaclone and Microman's Microchange lines, which became Transformers after crossing the Pacific.

Invented by a small company in 1985, the lolo ball became a fad in the mid-1980s when Hasbro mass-produced it.

Although initially a separate and competing franchise, Tonka's Gobots became the intellectual property of Hasbro after their buyout of Tonka in 1991.

Hasbro Interactive's sale price was $ 100 million being $ 95 million as 4. 5 million common shares of Infogrames and $ 5 million in cash.

Under the terms of the sale agreement, Infogrames gained the rights to develop games based on Hasbro properties for a period of 15 years plus an option for an additional 5 years based on performance.

Infogrames ( now Atari ) took over publishing rights for the game in 2000 when Hasbro Interactive went out of business.

Hasbro sold the digital gaming rights various properties, including My Little Pony, Magic: The Gathering, Tonka, Playskool, and The Transformers, to Infogrames for 100 million dollars in American money in 2000, buying back the rights for 65 million in American money in June 2005.

In January 2001, IESA purchased Hasbro Interactive and the handheld game console Game. com from Hasbro for $ 100 million ; with $ 95 million as 4. 5 million common shares of Infogrames and $ 5 million in cash.

Also under the terms of the sale agreement, Infogrames gained the exclusive rights to develop and publish games based on Hasbro properties, which included Dungeons and Dragons, Mr. Potato Head, My Little Pony and others, for a period of 15 years plus an option for an additional 5 years based on performance.

Hasbro subsequently sold all the assets of the various Hasbro Interactive studios to Infogrames, now Atari.

Hasbro sold the digital gaming rights based to their properties, including My Little Pony, Magic: The Gathering, Tonka, Playskool, and Transformers, to Infogrames for US $ 100 million in 2000, buying back the rights for US $ 65 million in June 2005.

Hasbro finally sold all of Hasbro Interactive's assets to Infogrames ( Atari ).

It was published by Hasbro Interactive ( which was sold to Infogrames, and is now known as Atari ).

Hasbro sold the digital gaming rights for various properties ( including My Little Pony, Magic: The Gathering, Tonka, Playskool, and Transformers ) to Infogrames for US $ 100 million in 2000, buying back the rights for US $ 66 million in June 2005.

* Infogrames, Inc. acquires Hasbro Interactive, Inc. ( including the Game. com division and the rights to the Atari label ); Infogrames also acquires Paradigm Entertainment, Inc.