Pepsi Center, located on the other edge of the neighborhood, opened in 2000 and further encouraged the neighborhood to become a sport fan's paradise.

These tests suggested that more consumers preferred the taste of Pepsi ( which is believed to have more lemon oil, and less orange oil, and uses vanillin rather than vanilla ) to Coke.

As the price of Coca-Cola rises, consumers would be expected to substitute Pepsi.

The consumers were divided where some felt Pepsi ’ s mild taste was rather bland.

Thums Up kick-started an aggressive campaign directly attacking Pepsi ’ s television commercials, focusing on the strength of the drink hoping that the depiction of an “ adult ” drink would appeal to young consumers.

Additional points were sold both by Pepsi and by consumers, the latter mainly enabled by eBay.

In 2005, The Coca-Cola Company launched iCoke, a very similar program to Pepsi Stuff in which consumers collect points printed on packages in Canada.

On February 28, 2006 — nearly ten years after the first Pepsi Stuff promotion began — The Coca-Cola Company responded with the launch of its first U. S. loyalty program and biggest promotion ever, My Coke Rewards, a premium program that is managed through four-billion unique codes that consumers can enter online to redeem over $ 50 million worth of premiums.

Copy promotes Future Cola as " Chinese people ’ s own cola " and incites consumers to select it over Coke or Pepsi.

The results demonstrated that Pepsi should have half the market share, but in reality consumers are buying Coke for reasons related less to their taste preferences and more to their experience with the Coke brand.

Years later, the 2004 launch of PC New Wave Cola featured blue and white packaging, along with a " Join the New Wave Generation " ad campaign " calling all Pepsi Cola Fans " to switch brands.

The young punk defends his choice, saying that Pepsi is a Korean product, referring to the Pepsi logo's resemblance of the Taeguk symbol on the South Korean flag.

While STS-51-F's primary payload was the Spacelab-2 laboratory module, the payload which received the most publicity was the Carbonated Beverage Dispenser Evaluation, which was an experiment in which both Coca-Cola and Pepsi tried to make their carbonated drinks available to astronauts.

Coca-Cola | Coke and Pepsi cans flown aboard STS-51-F on display at the National Air and Space Museum.

In a heavily-publicised marketing experiment, astronauts aboard STS-51-F enjoyed carbonated beverages from specially-designed cans provided by competitors Coca-Cola and Pepsi.

The cola brands with the greatest global volumes are Coca-Cola and Pepsi.

* In Denmark, the native Jolly Cola was more popular than Coca-Cola and Pepsi Cola during the 1960s and 70s.

* Kofola is the third best selling soft-drink in the Czech Republic and Slovakia, behind Coca-Cola and Pepsi.

Earnhardt scored six wins en route to his sixth Winston Cup title, including wins in the Coca-Cola 600 and The Winston at Charlotte, and the Pepsi 400 at Daytona.

* Pepsi and Coca-Cola in the soft drink market

Innovative and sometimes controversial marketing campaigns have kept it as the number one selling soft drink in Scotland, where it competes directly with global brands such as Coca-Cola and Pepsi.

In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola.

In 1997, after his sponsorship with Coca-Cola ended, NASCAR driver Jeff Gordon signed a long term contract with Pepsi, and he drives with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually a darker paint scheme during nighttime races.

Coca-Cola outsells Pepsi in most parts of the U. S., notable exceptions being central Appalachia, North Dakota, and Utah.

In the city of Buffalo, New York, Pepsi outsells Coca-Cola by a two-to-one margin.

Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world.

As it came to be associated with the new system, and Pepsi to the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve.

By July 2005, Coca-Cola enjoyed a market share of 19. 4 percent, followed by Pepsi with 13 percent.

) In return, the soft drink companies like Coca-Cola and Pepsi have issued ads in the media regarding the safety of consumption of the drinks.

Also sponsors Coca-Cola and Diet Pepsi had to withdraw planned contest promotions or ads due to the Gulf War situation.

The company has also released Cherry RC — a cherry flavored version of the RC soft drink — to compete with Coca-Cola Cherry and Pepsi Wild Cherry.

's lifetime contract with Pepsi, Long John Silver's and A & W Restaurants ( both of which previously served Coca-Cola ) switched to Pepsi products, with A & W retaining A & W Root Beer from a separate deal with Dr Pepper Snapple Group.

** Most brand names and trademarks are capitalized ( e. g., Coca-Cola, Pepsi ) although some have chosen to deviate from standard rules ( e. g., easyJet, id Software, eBay, iPod ) to be distinctive.

In 1994, Diet Pepsi became the first product to list a “ freshness date ” on each individual can and bottle, a practice that would later become a widespread standard in the packaged food and beverage industry.

The Pepsi Can paint scheme is a spin-off from the standard Phase III.

Titled the Right Guard Open, the inaugural event was held at Pepsi Center from July 6 – 10.

In the 2008 – 09 season, Hejduk scored his 300th goal alongside Ryan Smyth on January 18, 2009 against the Calgary Flames in a 6 – 2 victory at the Pepsi Center.

In 2007, the company announced an $ 11. 6 million loss, due to the attempted expansion into the canned-soda market, whose barriers to entry were high against mass-produced Coca Cola and Pepsi.

The move to make a brightly-colored version of the flagship Pepsi brand was spurred by 2001's introduction of Mountain Dew Code Red, which had bumped PepsiCo's Mountain Dew division sales up 6 %.

During the campaign, Smyth and Hejduk scored their respective 300th career goals on January 18, 2009, against the Calgary Flames in a 6 – 2 victory at the Pepsi Center.

Kofola thus occupies third position in the Slovak market, after Coca-cola ( 11. 5 % in 2004 ) and Walmark ( 9. 6 %), preceding Pepsi ( 5. 5 % in 2004 ).

The same car then ran the Pepsi 6 Hour Champion Spark Plug Challenge at the Daytona International Speedway three days later and finished in 17th ( out of 71 cars ) with 130 laps.

On April 6, BBDO wins the $ 17 million Pepsi account after a pitch against seven other agencies.

In 2004 – 05, Powell averaged 16. 6 PPG and 11. 9 RPG with Pepsi Caserta of the Italian League.