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Senomyx () is an American biotechnology company working toward developing additives to amplify certain flavors and smells in foods.
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Senomyx and is
Under the contract, PepsiCo is paying $ 30 million to Senomyx for the research and future royalties on PepsiCo products sold using Senomyx technology.
According to Senomyx ’ s website, the company is collaborating with Solae, the international soy ingredients supplier, “ to develop new bitter blockers that better modulate and control bitterness in certain soy-based products .” Senomyx has identified the receptors in the mouth responsible for sensing bitter taste and developed a chemical additive to knock out these receptors when eaten with hydrolyzed soy protein and other soy derivatives.
Senomyx and additives
Ajinomoto Co., Inc., Kraft Foods, Cadbury Adams, PepsiCo, Firmenich SA, Nestlé SA, and Solae all collaborate with Senomyx, but do not specify where its additives may be found in their products.
Senomyx and flavors
Senomyx ’ s products work by amplifying the intensity of flavors.
Because very small amounts of the additive are used ( reportedly less than one part per million ) Senomyx ’ s chemical compounds will not appear on labels, but will fall under the broad category of " artificial flavors.
Senomyx and foods
According to Senomyx ’ s website, it " received a positive review by the Joint FAO / WHO Expert Committee on Food Additives, which determined that there were no safety concerns with the use of the Company ’ s savory flavor ingredients in foods.
Senomyx and .
In August 2010, PepsiCo entered into a 4-year agreement with Senomyx for the development of artificial high-potency sweeteners for PepsiCo beverages.
According to PepsiCo, PepsiCo's collaboration with Senomyx will focus on the discovery, development and commercialization of sweet enhancers, with the purpose of providing lower-calorie PepsiCo beverages.
PepsiCo will have exclusive rights to the Senomyx sweet flavor ingredients developed through the collaboration.
Senomyx develops patented flavor enhancers by using “ proprietary taste receptor-based assay systems .” These receptors have been previously expressed in HEK293 cells.
Senomyx was founded by prominent biochemist Lubert Stryer in 1999.
In May 2001, Stryer returned to his professorship at Stanford University and resigned from Senomyx, but continues to be the Chairman of the Scientific Advisory Board.
Senomyx develops patented flavor enhancers by using “ proprietary taste receptor-based assay systems .” These receptors have been previously expressed in HEK293 cells.
Using information from the human genome sequence, Senomyx has identified hundreds of taste receptors and currently owns 113 patents on their discoveries.
Senomyx collaborates with seven of the world ’ s largest food companies to further their research and to fund development of their technology.
Senomyx ’ s MSG-enhancer gained the Generally Recognized as Safe ( GRAS ) status from the Flavor and Extract Manufacturers Association, an industry-funded organization, in less than 18 months, which included three months of tests on rats.
Two of Senomyx ’ s newest innovations include a Cool Flavor Program that seeks to enhance cooling, menthol sensations, and a Bitter Blocker Program.
Senomyx ’ s revenues for the last quarter of 2007 were up 87 % from the same period in 2006, and its stock prices are rising.
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