Edwin Binney, working with his wife, Alice Stead Binney, came up with their famous Crayola brand of crayons.

The Rubens Crayola line started in 1903 as well ( not in the 1920s as previously documented by many sources ) was directly targeted toward artists and designed to compete with the Raphael brand of crayons out of Europe.

By far the most recognizable brand was their Crayola “ Gold Medal ” line in the familiar yellow boxes.

They would use this design to identify their brand for over 50 years, permanently infusing their crayons into the consciousness of consumers and catapulting the Crayola brand into the world's leading crayon brand.

Beyond Crayola, other brand name crayon manufacturers today include Rose Art Industries and Dixon Ticonderoga.

Crayola is a brand of artists ' supplies manufactured by Crayola LLC ( formerly Binney & Smith Company ) and best known for its crayons.

Crayola LLC claims the Crayola brand has 99 % name recognition in U. S. consumer households, and says its products are sold in over 80 countries.

Then Edwin Binney, working with his wife, Alice Stead Binney, developed his own famous product line of wax crayons beginning on 10 June 1903, which it sold under the brand name " Crayola.

The Rubens Crayola line, started in 1903 ( not in the 1920s, as claimed by some sources ), was directly targeted at artists and designed to compete with the Raphael brand of crayons from Europe.

This strategy turned out to be so successful and recognizable to their brand that they phased out nearly all of their other Crayola line box designs to adapt to the gold medal format, which appeared on their packaging for the next 50-plus years.

Crayola is a company, formerly named Binney & Smith Inc., as well as a brand of art products manufactured by that company.

* Crayola brand crayons ' page on periwinkle

* In the Crayola brand of markers, desert flower is a color equivalent to orchid.

At right is displayed the bright indigo color that is called indigo in Crayola crayons.

Denim is a tone of indigo Crayola which resembles the shade of indigo used in Denim.

The Crayola color called violet-blue is displayed at right.

Texas ( particularly Austin ) is often cited for its contributions to psychedelic music: besides the 13th Floor Elevators it produced acts including Bubble Puppy, Lost and Found, The Golden Dawn, The Zakary Thaks, and Red Crayola.

Initially, they developed and introduced the No. 8 box of eight assorted colors ( this famous box is usually depicted on most historical material associated with Crayola ; it was even featured on a postage stamp ) in early 1905 using the side of the medal depicting an Eagle but quickly changed to the other side showing the 1904 date their medal was won.

Middle Purple became Lavender and also is still a color in the Crayola color palette.

The name Silly Putty is a trademark of Crayola LLC ; the company's manufacturer is based in Easton, Pennsylvania.

This Crayola advertisement from March 1905 is one of its earliest, and shows it offered a variety of boxes and colors early on.

By 1905, the line had expanded to offering 18 different-sized crayon boxes with five different-sized crayons, only two of which survive today – the " standard size " ( a standard sized Crayola crayon is 3 " × 5 / 16 ") and the " large size " ( large sized crayola crayons are 4 " × 7 / 16 ").

Easton's Two Rivers Landing is the home of two interactive children's museums, the National Canal Museum, which focuses on the importance of canals in the region, and the Crayola Factory, which is owned by Crayola LLC ( formerly known as Binney & Smith ), a major toy manufacturer based in nearby Forks Township.

This is a Crayola crayon color formulated in 1990.

A new seven-story Arts and Sciences building designed by architect Michael Graves, known by many of the students on campus as " The Crayola Building ", is at the center of the campus.

At right is displayed the Crayola color red-orange.

Color Wonder is a special product made by Crayola, primarily intended for use by younger children, in which the special clear-ink marker only appears on the Color Wonder paper.

There is also another line similar to this one by Crayola, but for older kids called Color Explosion.

Teal blue is also the name of a Crayola crayon color ( see color # 113 ) Teal Blue, a lighter and brighter tone of teal blue.

At right is displayed the pinkish tone of salmon that is called salmon in Crayola crayons.

This color was added by Crayola in 2000.

* Thickening agent in many Paintballs, as used by Crayola

This color was formulated by Crayola in 1994 as one of the colors in the Gem Tones set.

Alice came up with the name Crayola by combining the French word for chalk, craie, with the first part of oleaginous, the oily paraffin wax used to make the crayon.

Binney & Smith were quick to capitalize on their creation by offering 19 different boxes with 30 different colors including the Crayola No 51 which featured their largest selection of colors with 28.

Although Earhart and Putnam had no children, he had two sons by his previous marriage to Dorothy Binney ( 1888 – 1982 ), a chemical heiress whose father's company, Binney & Smith, invented Crayola crayons: the explorer and writer David Binney Putnam ( 1913 – 1992 ) and George Palmer Putnam, Jr. ( born 1921 ).

Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods.

" The Crayola name was coined by Alice Binney, wife of company founder Edwin and a former schoolteacher.

Subsequently, Crayola used the opportunity to develop a new packaging strategy by emphasizing their gold medal on the front of many of their products and crayon boxes.

In 1939, Crayola, by combining its existing crayon colors with the Munsell colors, introduced its largest color assortment product to date ; a " No. 52 Drawing Crayon 52 Color Assortment ", which was retired by the 1944 price list.

The 64-color box was called " a watershed " moment in the history of the Crayola crayon by Smithsonian National Museum of American History curator David Shayt.

As the size of Crayola crayon packs increased from the original 1903 crayon packs, the variety of colors available has also increased — reaching 120 colors by 1998.

In 1980 – 1981 Logic also performed as a member of Red Crayola, as well as playing on recordings by The Raincoats and Swell Maps.

While musical activities continued and continue with Mayo Thompson and The Red Crayola, and the literary conversational project continued with Charles Harrison ( 1942 – 2009 ), by late 1976 the genealogical thread of this artistic work had been taken into the hands of Michael Baldwin and Mel Ramsden, with whom it remains.

In 2010, Toys ' R ' Us began their Black Friday sales at 10: 00 p. m. on Thanksgiving Day and further upped the ante by offering free boxes of Crayola crayons and coloring books for as long as supplies lasted.