“ We believe we have an opportunity to re-energize the brand and get franchisees, employees and guests all sort of thinking about the brand in a different way ,” Julia Stewart, DineEquity's chairman and chief executive officer, said.

* Chief brand officer

" The Darden president and chief operating officer, said that Olive Garden at that point was " a beloved, but somewhat expected brand.

In Victoria, Australia for example, Part 4 of the Forests ( Licences and Permits ) Regulations 2009 states that " an authorised officer may use the broad arrow brand ... to mark trees in a timber harvesting area which are not to be felled ; or to indicate forest produce which has been seized under the Act ; or to indicate that forest produce lawfully cut or

obtained is not to be removed until the brand is obliterated with the crown brand by any authorised officer.

However, following widespread anger at his refusal to step down and amidst concerns that his presence could be harmful to the Barclays brand, he resigned, on July 3, 2012, from the post of chief executive officer.

Around 1947, Tutmarc's son, Bud, began marketing a similar bass under the Serenader brand name, prominently advertised in the nationally distributed L. D.

* Chief Search Officer – responsible for research, development and planning of brand search marketing

However, by 1985, several company business decisions, including an awkward new breakfast menu and loss in brand awareness due to fizzled marketing efforts, caused the company ’ s new president to urge Thomas back into a more active role with Wendy's.

Their julmust was never advertised until 2004, when Coca-Cola started marketing their julmust under the brand " Bjäre julmust ", but they bought the syrup from Roberts AB.

as part of Turners & Growers marketing response to this feedback, and the name became a global brand.

Klein argues that large multinational corporations consider the marketing of a brand name to be more important than the actual manufacture of products ; this theme recurs in the book and Klein suggests that it helps explain the shift to production in Third World countries in such industries as clothing, footwear, and computer hardware.

Modern names are sometimes a marketing ploy or attempt to create " brand awareness ", frequently using a comic theme thought to be memorable, Slug and Lettuce for a pub chain being an example.

The notion of selling a brand rather than marketing clothes was further emphasised in the Prada store in New York, which had previously been owned by the Guggenheim: the museum signs were not removed during the outfitting of the new store, as if emphasizing the premises as a cultural institution.

The entire episode demonstrated that producing such add-ons is likely to have detrimental effects on a system's brand marketing strategy.

Vermouth brand recipes vary, with most manufacturers marketing their own unique flavor and version of the beverage.

* Record label, a brand and a trademark associated with the marketing of music recordings and music videos

In 2003 the marketing and umbrella brand Metlink was introduced to co-ordinate the promotion of Melbourne's public transport and the communications from the separate privatised companies.

Luxury SUV is principally a marketing term to sell fancier vehicles which may have higher performance, comfort, technology, or brand image.

This form of marketing touches fewer consumers for the cost than traditional advertising media ( such as print, radio, and television ); however the consumer's perception of a brand, product, service, or company, is often more profoundly affected by a live person-to-person experience.

But the brand had a strong heritage appeal, and the marketing name " Avro RJ " ( regional jet ) was used by British Aerospace for production of the RJ-85 and RJ-100 models of the BAe 146 from 1994 to 2001.

LSD NiMH batteries were introduced in November 2005 by Sanyo, marketing them under the brand " eneloop ".

* 2007 – Delek Benelux took over marketing activities for Chevron Global Energy Inc. in Benelux, including 869 filling stations, mostly under the Texaco brand.

The launch of the new SWATCH brand in 1983, was marked by bold new styling, design and marketing.

In 1999, a trio of entrepreneurs from Geneva, Michel Yagchi, Didier Fischer and Frank Guemara purchased the brand and relaunched it applying modern marketing methods.

Orange is the sole brand used in the marketing of France Telecom mobile offers.

The use of storytelling by marketers shows the beginning of a new narrative era in which brand content, brand story, advertainment, street marketing, guerilla marketing ... will be essential communication concepts.

Wine coolers gained popularity in the U. S. market in the 1980s when Bartles and Jaymes began advertising their brand of wine coolers, which were followed by other brands, including when Bacardi introduced the Breezer.

The Bundaberg Rum Distillery admitted it was aware its brand had a reputation of being associated with aggression, and said it may change its advertising to dispel its " yobbo " image.

Humble Oil also used similar logotypes, use of the Humble name in all Enco and Esso advertising, and uniform designs for all stations regardless of brand.

Despite some initial success, bolstered by heavy advertising, the brand did not prove popular and was eventually withdrawn from sale.

The Foster's Lager brand was used as an advertising sponsorship deal with Norwich City F. C.

During recent years, the Fosters UK division of the brand focused on cultivating comedy-centric advertising and sponsorship arrangements and on 9 November 2011 they launched a trailer for their sponsored, online-only version of the hit 90s ' television show The Fast Show.

The brand suffered a significant decline in sales during the 1930s, which is thought to have been caused by the company's decision to expand its sugar reserves at the expense of its popular advertising campaign.

Advertisers perceive older listeners as set in their brand choices and not as responsive to advertising as younger, more impulsive listeners.

brand ( which does increase as more people know of it ) for a network effect protecting its advertising business.

It shares techniques with advertising and public relations, each of which can be thought of as propaganda that promotes a commercial product or shapes the perception of an organization, person, or brand.

The brand is promoted by award-winning World War II-themed advertising.

Furthermore, the brand makes extensive use of the French language in its advertising campaigns, even though the beer brand originates from the monolingual Dutch-speaking city of Leuven.

The first combined map was published in 1908 by the Underground Electric Railways Company of London ( UERL ) in conjunction with four other underground railway companies using the " Underground " brand as part of a common advertising initiative.

Many blogs provide commentary on a particular subject ; others function as more personal online diaries ; others function more as online brand advertising of a particular individual or company.

Judd is currently the magazine advertising " face " of American Beauty, an Estée Lauder cosmetic brand sold exclusively at Kohl's department stores, and H. Stern jewelers.

Much more importantly, in financial terms, their appearance in advertising can amount to an endorsement, attracting far greater rewards, especially when they conclude deals to advertise a brand exclusively, as " the face " of that brand.

The strategy was to build a nationwide network of pharmacies, streamline operations and advertising in order to gain national recognition for the brand, especially for the high-margin private label products.

Created by advertising agency Lewis Moberly, the new blue-and-white corporate identity is intended as a challenger brand to BAA and aims to differentiate Gatwick from rival Heathrow in support of majority owner GIP's corporate goal to establish Gatwick as London's airport of choice for passengers and airlines.

Early sales were weaker than anticipated ; however, Coca-Cola did little advertising for the brand, investing money and advertising in Coca-Cola Zero instead.

InterCity had become an iconic brand in the 1970s thanks in part to a British Rail advertising campaign fronted by Jimmy Savile.