CK Life Sciences is engaged in the business of research and development, commercialisation, marketing and sale of biotechnology products.

OurColony is a search opera type alternate reality game and a viral marketing campaign for the marketing of a successor to the Microsoft Xbox.

Atari's launch of the 7800 under Tramiel was far more subdued than Warner had planned for the system in 1984 with a marketing budget of just $ 300, 000.

In the Anglosphere, most notably in Anglo-America, autumn is also associated with the Halloween season ( which in turn was influenced by Samhain, a Celtic autumn festival ), and with it a widespread marketing campaign that promotes it, in the U. S. A.

Beginning in 2002 a professional staff was hired, composed of operations, engineering and marketing specialists.

" This " split pickup ", introduced in 1957, appears to have been two mandolin pickups ( Fender was marketing a four string solid body electric mandolin at the time ).

( The police officer was played by Colin Bell, then the marketing manager of London Records ).

* Bertha Benz ( 1849 – 1944 ), German marketing entrepreneur who was the first to drive an automobile for a long distance

* During the famous viral marketing for The Dark Knight, an audio clip was available that depicted Harvey Dent walking up to a hostage situation and subduing the threat.

Breton artist Alan Stivell was one of the earliest musicians to use the word Celtic and Keltia in his marketing materials, starting in the early 1960's as part of the worldwide folk music revival of that era with the term quickly catching on with other artists worldwide.

* Camber-Lift – This marketing name was used to describe Cessna aircraft wings starting in 1972 when the aerodynamics designers at Cessna added a slightly drooped leading edge to the standard NACA 2412 airfoil used on most of the light aircraft fleet.

Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

Other key executives responsible for the company's meteoric growth in the late 80s and early 90s were Ross A. Cooley, another former IBM associate, who served for many years as SVP of GM North America ; Michael Swavely, who was the company's chief marketing officer in the early years, and eventually ran the North America organization, later passing along that responsibility to Mr. Cooley, when Swavely retired.

Gygax maintained that he was influenced very little by The Lord of the Rings, stating that he included these elements as a marketing move to draw on the popularity of the work.

The word “ frooglepoopillion ” is occasionally used for an extremely large number, a word coined by the marketing department at the company where Dilbert works, in a strip where it was revealed that the company owed so much money that no word existed to describe the number.

Eisenhower's profit on the book was substantially aided by an unprecedented ruling by the Treasury Department that Eisenhower was not a professional writer, but rather, marketing the lifetime asset of his experiences, and thus only had to pay capital gains tax on his $ 635, 000 advance instead of the much higher personal tax rate.

One example is the First Things First manifesto which was launched within the graphic design community and states " We propose a reversal of priorities in favor of more useful, lasting and democratic forms of communication – a mindshift away from product marketing and toward the exploration and production of a new kind of meaning.

The settlement was that the OCLC would allow the Library Hotel to use the system in its hotel and marketing.

Even Ridley Scott stated on the DVD commentary of Alien that the original theatrical release was his director's cut, and that the new version was released as a marketing ploy.

Some Distributists claim that the rhetorical marketing of this policy was influenced by aphorisms of the Distributist ideology and promotes Distributism.

In the third era ( 10th – 14th editions, 1901 – 73 ), the Britannica was managed by American businessmen who introduced direct marketing and door-to-door sales.

The definition of an extreme sport is not exact and the origin of the term is unclear, but it gained popularity in the 1990s when it was picked up by marketing companies to promote the X Games.

This definition was designed to separate the marketing hype from the activity.

However, evidence came to light about safety concerns with the new drug which caused some insurers to stop funding it even though marketing approval was not withdrawn.

The iconic status of the Taiwan Beer brand in Taiwanese society is reinforced by TTL marketing strategies.

HCI's principal activities are manufacturing, sales and marketing of building materials namely PRIMABOARD-cellulose fibre reinforced cement board.

Men qualified for the broader task of marketing manager are even more scarce due to the demanding combination of qualifications called for by this type of management work.

No Logo, the book by the Canadian journalist Naomi Klein who criticized the production practices of multinational corporations and the omnipresence of brand-driven marketing in popular culture, has become " manifesto " of the movement, presenting in a simple way themes more accurately developed in other works.

* Affinity marketing, a method of extending market reach by forming partnerships and cross-selling relationships

Following charges of illegal marketing, settlements by two large pharmaceutical companies in the US set records for the largest criminal fines ever imposed on corporations.

The Burroughs 5000 computer series is discussed by individuals responsible for its development and marketing from 1957 through the 1960s in a 1985 conference sponsored by AFIPS and Burroughs Corporation.

In a heavily-publicised marketing experiment, astronauts aboard STS-51-F enjoyed carbonated beverages from specially-designed cans provided by competitors Coca-Cola and Pepsi.

The production of games, budgets, and platforms supported are decided upon in development approval meetings, attended by the company management and the marketing, sales, and quality control departments.

This factor is a natural outcome of Hollywood script development which wishes to highlight one or two major characters which can be played by major stars, and thus a good way of marketing the movie is established but that rings false upon examination.

Chaosium has recently taken to marketing " monographs "— short books by individual writers with editing and layout provided out-of-house — directly to the consumer.

The scenery of the island is rivalled in northeastern North America only by Newfoundland and Cape Breton Island tourism marketing places a heavy emphasis on its Scottish Gaelic heritage through events such as the Celtic Colours Festival, held each October, as well as promotions through the Gaelic College of Celtic Arts and Crafts.

The name " Chinese Checkers " originated in the United States as a marketing scheme by Bill and Jack Pressman in 1928.

It can be seen as a more client-centric way of doing business, enabled by technology that consolidates and intelligently distributes pertinent information about clients, sales, marketing effectiveness, responsiveness, and market trends.

Nannyware has also been used in both product marketing and by the media.

The " 6. 0 " in DECT 6. 0 does not specify a spectrum band, but is a marketing term coined by Rick Krupka, Product Director with Siemens, for DECT devices manufactured for use in the U. S. and Canada.

XDECTR is not a " technology " but a marketing term used by Uniden to differentiate their products for the consumer.