However there is a trend in marketing to individualize the concept.

* Product optimization, in business and marketing, methodologies for improving the quality and desirability of a product or product concept

Prices started out just above DeSoto but were somewhat less than top-of-the-line Chrysler, in a small-scale recreation of General Motors ’ “ step-up ” marketing concept.

* Year Zero ( 2007 ): According to the information discovered from the viral marketing campaign for the concept album by Nine Inch Nails, its story takes place in 2022 A. D., which in America is referred to as 0000 B. A.

There are five competing concepts under which organizations can choose to operate their business ; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept.

Michaels later stated that the concept of DX was brought about after he persuaded McMahon to take a cruder approach to the companies marketing approach following him fining Michaels $ 10, 000 for putting large ornaments in his shorts and exploiting his crotch around the ring during an on-air interview.

The store expands on the marketing concept.

It was drawn by Eaken within three days, following disagreements with the marketing department and an external art director over which concept to use.

The concept of salsa music which began as a marketing ploy created by Izzy Sanabria was successfully exploited by Fania Records, then eventually took on a life of its own, organically evolving into an authentic pan-Latin American cultural identity.

The concept of integrity may also feature in business contexts beyond the issues of employee / employer honesty and ethical behavior, notably in marketing or branding contexts.

In 1976, Rank Xerox under David Leadbetter, initiated a unique marketing concept to take xerographic products behind the Iron Curtain, which was implemented by Ralph Land CBE, General Manager of Rank Xerox Eastern Europe Operations ( 1976-91 ).

Its phones were easily available at various retailers, and its marketing was fresh and innovative at the time, emphasizing bold, uncluttered simplicity ( a concept gaining popularity today ), and a bright future outlook through its nature and animals motifs.

However, it would use a similar concept in marketing its later CPUs, starting again with the Athlon XP.

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.

The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.

The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients to return, and reduce the costs of marketing and client service.

Dodge had already been marketing its vehicles in South Korea since 2004, starting with the Dakota.

Compounding his problems, the local AAFC competition already looked strong: Arthur McBride was aggressively marketing the Browns, and coach Paul Brown was an Ohio icon.

” Despite the settlers ’ intentions, towns failed to develop for two reasons: the generally low level of economic activity in the area and the competition from plantation settlements already providing the kind of marketing and purchasing services typically offered by a town.

Although continuing to influence business thinking the concept has already been superseded within much service marketing and management literature by the argument that the value of all goods and services are co-created or co-produced through the interaction of consumers and producers.

However, the merger of the Vauxhall and Opel marketing departments had already resulted in Dealer Team Vauxhall and Dealer Opel Team ( DOT ) joining to form GM Dealer Sport ( GMDS ); with the Chevette soon to be obsolete, Opel were able to force the cancellation of the HSR rally programme in favour of the Manta 400.

Its starting point should be the marketing strategies and plans, which have already been formulated in the marketing plan itself ; although, in practice, the two will run in parallel and will interact.

Upon his initial release from federal prison, he had already secured a job in marketing and sales for the XV Beacon, a luxury hotel in Boston.

Old drummer Stew Smith has already launched his graphic design company, ' Smeezer ', which has designed advertising campaigns for Premier Percussion, clothing lines for high street store Fat Face, and the marketing of ' The Big Church Day Out ' festival.

On October 15, 1970, with the new season already two games old, Finley announced that the team's name was being changed to California Golden Seals (" Bay Area Seals " had been reported the previous week, and appears on some of that year's promotional material ), following a number of other marketing gimmicks intended to sell the team to the fans, among them changing the Seals ' colors to green and gold to match those of the popular A's.

* In 1967, the FCC prohibited companies from owning both a radio and a television station in the same marketing area, but those already owned before the ruling were permanently grandfathered.

" Witnesses told of conflicts of interest for the AMA ( whose journal, for example, received millions of dollars in drug advertising and was, therefore, reluctant to challenge claims made by drug company ads )… The drug companies themselves were shown to be engaged in frenzied advertising campaigns designed to sell trade name versions of drugs that could otherwise be prescribed under generic names at a fraction of the cost ; this competition, in turn, had led to the marketing of new drugs that were no improvements on drugs already on the market but, nevertheless, heralded as dramatic breakthroughs without proper concern for either effectiveness or safety.

Since the newspaper market in 1999 has already been well-developed, The Sun adopted an aggressive marketing strategy to gain as much market share as possible, initially selling the paper for only $ 2.

Naresh Goyal – who already owned Jetair ( Private ) Limited, which provided sales and marketing for foreign airlines in India – set up Jet Airways as a full-service scheduled airline to compete against state-owned Indian Airlines.

This move by Commodore marketing department could be justified by the fact that millions of A500 systems existed already, along with considerable demand for Commodore to release a more advanced data storage solution.

But even before the ads appeared on television, the contest itself and " word-of-mouse " viral marketing had already given them considerable exposure.

According to Tapio Helen, the periodical used partly vulgar methods, often publishing obvious falsehoods, for example about the reward offered by Life magazine when it was already known that the reward was only a marketing trick.

OK Soda was intentionally marketed at the difficult Generation X and Generation Y markets, and attempted to cash in on the group's existing disillusionment and disaffection with standard advertising campaigns ; the concept was that the youth market was already aware that they were being manipulated by mass-media marketing, so this advertising campaign would just be more transparent about it.

Advocates, especially in the anti-globalization movement, argue that the mating-like processes of standardization, financing and marketing, are already examples of runaway evolution – rendering a system that appeals to the consumer but which is inefficient at use of energy and raw materials.

The M2 was cancelled so close to release, marketing had already taken place in the form of flyers, and one of its prospected launch titles, WARP's D2, had several gameplay screens in circulation ( this game was later redesigned from scratch to be released on the Dreamcast ).

The overall goals are to find, attract and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

The aspect of passivity had already given a negative connotation to metaphorical uses of the word pabulum, and the marketing of Pablum influenced the usage to refer to something bland, mushy, unappetizing, or infantile, and thus ( paradoxically ) with little worthwhile content.

The technology is already widely used in multiple industries, including e-retail, banking, media, education, travel, hospitality, entertainment, health care, online gaming and law enforcement, for preventing online fraud, complying with regulations, managing digital rights and serving targeted marketing content and pricing.

Newsletter and promotional emailing lists are employed in various sectors as parts of direct marketing campaigns.

Shills are often employed by professional marketing campaigns.

In marketing, shills are often employed to assume the air of satisfied customers and give testimonials to the merits of a given product.

Economists are also employed in banking, finance, accountancy, commerce, marketing, business administration, lobbying and non-or not-for profit organizations.

Since porphyrins are not otherwise present in skin, and no UV light is employed, it appears to be safe, and has been cleared for marketing by the U. S. FDA.

An advertising company employed by General Mills and Company suggested revolving the marketing of the new cereal around the idea of charm bracelets.

Aside from being a key transport hub, Calais is also a notable fishing port and a centre for fish marketing and some 3000 people are still employed in the lace industry for which the town is also famed.

In 1995, Irving stated in another speech that " I have to take off my hat to my adversaries and the strategies they have employed — the marketing of the very word Holocaust: I half expected to see a little TM after it ".

Earth Day 1990 employed strategies including focus group testing, direct mail fund raising, and email marketing.

A later marketing strategy employed by MCI was the Friends & Family plan, an early type of loyalty program.

Apart from gifts and bribes, Colt employed an effective marketing program which comprised sales promotion, publicity, product sampling, and public relations.

It is also employed in marketing applications such as prediction of a customer's propensity to purchase a product or cease a subscription, etc.

Tennant also categorizes customers another way, that is employed outwith the fields of marketing.

) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.

For this reason, qualitative marketing research firms are often employed to execute the research and guard privacy throughout the process.

If the marketing person is employed by the company which is producing the challenge there's always the possibility of a conflict of interests where the marketing person is aware that future income will be based on the results of the test.

NOTE: When Grundig began marketing VHS recorders, its GV280 machine employed barcoded stickers attached to the tape edge, indicating the total tape length to the machine so that it could calculate the time used.

The brand was also employed as a marketing term to try to popularize this design of computer within enterprise and among consumers.

This will often be ' flying by the seat of the pants ', or ' gut-reaction '; where the overall strategy, coupled with the knowledge of the customer which has been absorbed almost by a process of osmosis, will determine the quality of the marketing employed.

A frequent advertising technique employed by ' East Touch ' is its use of soft marketing.

The government spent over $ 30 million on marketing which employed posters, direct mailing, movie trailers, radio commercials and full page advertisement in most major daily newspaper and weekly magazine.

Following the introduction of the Anabolic Steroid Control Act, labeling products derived from plant extracts with the help of chemical symbols of organic substances found in these plants or creating names for these substances which referred to prohibited anabolic substances became a popular marketing practice employed by American manufacturers.

* In 2008, ICANN said: " we are aware of accredited registrars in North America with officers that have been convicted of mail fraud, that continue to be associated with the deceptive marketing practices employed by the Domain Registry of America.