When the 88 was retired in 1999 ( with a Fiftieth Anniversary Edition ), its length of service was the longest model name used on American cars after the Chrysler New Yorker.

When the Chrysler Group was subsequently sold off to Cerberus Capital Management and renamed Chrysler LLC in August 2007, the name of the parent company was changed to simply Daimler AG within two months.

When Chrysler left Willys in 1921 after an unsuccessful attempt to wrest control from John Willys, he acquired a controlling interest in the ailing Maxwell Motor Company.

When Walter P. Chrysler took over control of the troubled Maxwell-Chalmers car company in the early 1920s, he inherited the Maxwell as part of the package.

When the Windstar was first introduced, it was a strong seller that had beat Chrysler to an aerodynamically styled minivan.

When completed it was the third tallest building in the world, after only the Empire State Building and the Chrysler Building.

When general manager Bobby Beathard pointed out the forty-year-old San Diego assistant coach, Cooke, who had a keen eye for spotting leadership talent ( he also gave Sparky Anderson his first managerial job ), saw Gibbs ' potential during an interview at the Chrysler Building and hired him.

When the Cloud Cars were redesigned, the Cirrus name was dropped in the U. S., ( the Chrysler Sebring sedan was its replacement ) but in Mexico the name continued ( Sebring was already registered for a product name there, and Chrysler's usage would constitute trademark infringement.

When Exner joined Chrysler, the car's body was fashioned by engineers instead of designers — leading to what many thought were old-fashioned, boxy designs on Chryslers of the 1940s and early 50s.

Dick Maxwell, a Chrysler engineer responsible for many of the Super Stock Mopars, recalls that " When NASCAR decided to run a compact road race in conjunction with the 1960 Daytona 500, all the factories got involved.

When Dodge dealers voiced their displeasure at having no true full-size car to offer, Chrysler quickly created the Dodge Custom 880 in January 1962 by putting the 1961 Dodge Polara front end assembly on a version of the 1962 Chrysler Newport body.

When Maxwell later was itself reorganized, it became part of Chrysler Corporation and the Dayton division became Chrysler AirTemp.

When Chrysler discontinued the Eagle brand after 1998, the Chrysler 300M was introduced as a replacement for the Vision.

When Mitsubishi Motors Australia ( MMAL ) took over Chrysler Australia's manufacturing facilities in 1980, they renamed the vehicle the Mitsubishi Sigma.

When introduced, the block-mounted oil filter check valve was eliminated on the 4. 0 ( along with the 2. 5 ) when Chrysler engineers standardized their oil filters.

When the fully redesigned 1949 " Second Series " Chryslers bowed in mid-season, the Saratoga was once again regulated to two body styles, the four-door sedan and two-door club coupe, and shared the 131. 5 inch wheelbase and straight-eight engine of the Chrysler New Yorker.

When GAZ acquired the Chrysler Sebring license, it decided to further modify the car, and the Volga Siber was the result.

When he was sixteen years old, Yarbrough put together his first car, a 1934 Ford coupe with a Chrysler engine.

When he was a Fullbright exchange student at Lafayette College, he bought, for thirty dollars, a convertible Chrysler Royal he found in a junkyard.

When first shown on Sardinia and the Paris Auto Show in 1967, the 1100 was advanced in design, featuring a hatchback with folding rear seats, disc brakes, rack and pinion steering, an independent front ( double wishbone ) and rear ( trailing arm ) suspension using Chrysler-style torsion bars ( though Chrysler itself only used them up front ), and a full range of controls.

When the 1999 film The Blair Witch Project was released, the extensive marketing campaign claimed it to be a real documentary, compiled from footage discovered abandoned in a forest.

When customer response indicated that some gamers were willing to buy a $ 650 console, SNK expanded sales and marketing into the home console market.

When the film opened in June 1989, it was backed by the biggest marketing and merchandising campaign in film history at the time, and became one of the biggest box office hits of all time, grossing well over US $ 250 million in the US alone and $ 400 million worldwide ( numbers not adjusted for inflation ) and earning critical acclaim for the performances of both Keaton and Nicholson, as well as the film's production aspects, which won the Academy Award for Best Art Direction.

When the Standard Oil Trust was broken up in 1911, Indiana Standard was assigned marketing territory covering most of the Midwestern United States, including Indiana, Michigan, Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, Kansas, and Missouri.

When the game finally appears, the effects among consumers of the marketing launch — excitement and " buzz " over the release of the game and an intent to purchase — have dissipated, and lackluster interest leads to weak sales.

When access to credit is combined with savings facilities, non-productive loan facilities, insurance, enterprise development ( production-oriented and management training, marketing support ) and welfare-related services ( literacy and health services, gender and social awareness training ), the adverse effects discussed above can be diminished.

The Hallmark Cards tag line “ When you care enough to send the very best .” is an example of a marketing strategy that creates guilt in the buyer if he goes for a less expensive card.

A fictional marketing executive in the article noted the previous lack of excitement in the presentation, saying " When we first finished the PowerPoint, the content was all there, but it still lacked that certain something.

When the commercial market discovered their reliability, scalable performance and cost advantages, the company re-thought its marketing strategy.

When Eikichi Kawasaki noticed the rapid growth that was occurring in the coin-op video game market, he expanded SNK to include the development and marketing of stand-alone coin-op games.

When deciding on pricing objectives you must consider: 1 ) the overall financial, marketing, and strategic objectives of the company ; 2 ) the objectives of your product or brand ; 3 ) consumer price elasticity and price points ; and 4 ) the resources you have available.

When detailed marketing research studies are done methodological problems can arise, but at least the information is coming directly from the consumer.

NOTE: When Grundig began marketing VHS recorders, its GV280 machine employed barcoded stickers attached to the tape edge, indicating the total tape length to the machine so that it could calculate the time used.

When finally brought aboard, Lamborghini allowed his engineers to go ahead, deciding that the P400 was a potential marketing tool, if nothing more.

Critic Stephen Thomas Erlewine of Allmusic speculated that the alternate persona and elaborate marketing scheme backfired, writing, " When Brooks ' new persona and his album were revealed to the public, they were unforgiving-they didn't think he was playing a role, they simply thought he'd lost his mind.

When he became the chairman of Profero, a London based digital marketing agency In April 2007, he explained the move saying: " My experience over the past forty-odd ( some very odd ) years has encompassed marketing, entertainment and social issues, a fascinating mix that is integral to the daily lives of consumers and citizens.

) When WEEI ( then at 590 AM, now occupied by WEZE ; now at 850 AM ) dropped its all-news format for all-sports programming in September 1991, WBZ began a marketing campaign to convince former WEEI listeners to switch to WBZ ; this was followed on January 13, 1992 with a shift to all-news programming during drive time ( 5 to 10 a. m. in the morning and 3 to 7 p. m. in the afternoon ).

When the offering memorandum is prepared in advance of marketing a bond, the indenture will typically be summarised in the " description of notes " section.

When receptionists leave the job, they often enter other career fields such as sales and marketing, public relations or other media occupations.

When Nintendo's US marketing division played the game, they found it to be great, wondering why they couldn't sell it in the US.

He later criticized the awards several years later in 2009 for not promoting Canadian music at the grassroots level, saying " When it ... isn't kind of this weekend when the Canadian music industry pretends that it's ... not just marketing warehouses for the United States, then sure, I'll be a part of it.

When one discards the marketing, the lineage is plain: " Dino ...."

When Mercedes-Benz was seeking entry into the American market, the company signed a marketing agreement with Studebaker – Packard and briefly became a captive brand in their showrooms.

When it reopened it was rechristened The New Balmoral Hotel, maintaining the vNBinitials in what has proved to be an astute marketing move, despite the hotel being 115 miles from Balmoral Castle.