[permalink] [id link]
fr: Thums Up
from
Wikipedia
Some Related Sentences
fr and Up
Thums and Up
Most of Akshay Kumar's ads for ' Thums Up ' brand feature him jumping and climbing around buildings and vehicles.
As of February 2012, Thums Up is the leader in the cola segment in India, commanding approximately 42 % market share and an overall 15 % market share in the Indian aerated waters market.
Following this, the Parle brothers, Ramesh Chauhan and Prakash Chauhan, along with then CEO Bhanu Vakil, launched Thums Up as their flagship drink, adding to their portfolio of older brands Limca ( lime flavour ) and Gold Spot ( orange flavour ).
The picture of the hill shows the Manmad Hills, popularly known as the " Thums Up Mountain " or the " Thums Up Pahaar " ( in Hindi ), because it has a natural top like the " Thums Up " logo and is a popular sight from trains.
Thums Up enjoyed a near monopoly with a much stronger market share often overshadowing its other rivals like Campa cola, Double Seven and Dukes, but there were many small regional players who had their own market.
Thums Up went up against the international giant for an intense onslaught with neither side giving any quarter.
With Pepsi roping in major Indian movie stars like Juhi Chawla, to thwart the Indian brand, Thums Up increased its spending on Cricket sponsorship.
This nickname gained popularity in smaller towns where people would ask for " Maha Cola " instead of Thums Up.
In 1993 Coca-Cola re-entered India after a prolonged absence from 1977 to 1993, spurring a three-way Cola War between Thums Up and Pepsi.
According to Coca-Cola's Indian website, Thums Up contains: carbonated water, sugar, acidity regulator ( E338 ), natural color ( 150d ) and added flavours (" natural, nature-identical and artificial flavouring substances ").
1.264 seconds.