By 1987 Ethernet was clearly winning the standards battle over Token Ring, and in the middle of that year Apple introduced EtherTalk 1. 0 for the newly released Macintosh II computer.

The Apple II and TRS-80 each had two versions of BASIC, a smaller introductory version introduced with the initial releases of the machines and a more advanced version developed as interest in the platforms increased.

Apple introduced 2880 × 1800 with Retina MacBook Pro at 15 inches on June 12, 2012.

* 1984 – The Apple Macintosh, the first consumer computer to popularize the computer mouse and the graphical user interface, is introduced during Super Bowl XVIII with its famous " 1984 " television commercial.

On January 24, 1984, Apple Computer Inc. ( now Apple Inc .) introduced the Macintosh personal computer, with the Macintosh 128K model, which came bundled with what was later renamed the Mac OS, but then known simply as the System Software.

Bill Atkinson, a member of the Apple Lisa team, introduced him to Burrell Smith, a service technician who was soon hired earlier that year.

The first pointing device gesture, the " drag ," was introduced by Apple to replace a dedicated " move " button on mice shipped with its Macintosh and Lisa computers.

In May 2011 Playboy introduced i. playboy. com, a complete, uncensored version of its near 700 issue archive, targeting the Apple iPad.

Apple introduced the Power Mac series of high-end personal computers aimed at businesses and creative professionals in 1994 with an advertising campaign consisting of several television commercials and print ads.

When attempting to increase processing power, Apple was hampered by the overheating problems of the 68040 ; this resulted in the 100-series PowerBook being stuck with the aging 68030 which could not compete with newer-generation Intel 80486-based PC laptops introduced in 1994.

For several years, new PowerBook and PowerBook Duo computers were introduced which featured incremental improvements, including color screens, but by mid-decade, most other companies had copied the majority of the PowerBook's features, and Apple was unable to regain their lead.

In 1992 Apple released a hybrid portable / desktop computer, the PowerBook Duo, continuing to streamline the subnotebook features introduced with the PowerBook 100.

Apple introduced two later G3 PowerBook models, similar in appearance ( curved, black plastic case with black rubberized sections ) but thinner, lighter and with revised internal systems.

Support for the 30-inch Apple Cinema display was also introduced in the new 17-inch model and was optional in the 15-inch model via a build-to-order upgrade to the computer's video hardware.

In June 1999 Apple also introduced a streaming media format in its QuickTime 4 application.

The Apple Pippin, a console introduced in 1995 had a trackball built into its gamepad as standard.

* January 24 – The Apple Macintosh is introduced.

Apple Inc .' s first computer, the Apple 1 introduced in 1976, featured PROM chips that eliminated the need for a front panel.

Apple also introduced speech recognition into its systems which provided a fluid command set.

The LaserWriter was a laser printer with built-in PostScript interpreter introduced by Apple in 1985.

At about the same time, Jonathan Seybold ( John W's son ) introduced Paul Brainerd to Apple, where he learned of Apple's laser printer efforts and saw the potential for a new program using the Mac's GUI to produce PostScript output for the new printer.

It also continued a departure from the beige color that characterized the Apple and Macintosh products to that time by using the same brighter, creamy off-white color first introduced with the Apple IIc and Apple Scribe Printer 8 months earlier.

* AIFF – standard audio file format used by Apple.

* ALAC-Apple Lossless compression, a lossless compression format from Apple.

At one point, Microsoft and Apple teamed up to try to unseat Adobe's laser printer monopoly, Microsoft licensing to Apple a PostScript-compatible interpreter it had bought called TrueImage, and Apple licensing to Microsoft its new font format, TrueType.

Special nibble-copy programs such as Locksmith and Copy II Plus could sometimes duplicate these disks by using a reference library of known protection methods ; when protected programs were cracked they would be completely stripped of the copy protection system, and transferred onto a standard format disk that any normal Apple II copy program could read.

In an effort to correct this, Sampo Kaasila at Apple decided to write an entirely new format, which he worked on under the name Bass ( because it was a scalable font format, and you can scale a fish, and perhaps as in Bass-o-matic 76 from the Saturday Night Live sketch ) and later Royal.

In addition, Apple at this time invented an extensible font format the " sfnt " where different parts of the font could be stored in a single file, contrary to PostScript fonts, where bitmaps, metrics data and kerning, and the actual outline font, were in different files.

For compatibility with the Laserwriter II, Apple developed fonts like ITC Bookman and ITC Chancery in Truetype format.

As part of Apple's tactic of opening the font format versus Adobe's desire to keep it closed to all but Adobe licensees, Apple licensed TrueType to Microsoft.

When TrueType and the license to Microsoft was announced, John Warnock of Adobe gave an impassioned speech in which he claimed Apple and Microsoft were selling snake oil, and then announced that the Type 1 format was open for anyone to use.

Few font developers outside Apple attempt to make AAT fonts ; instead, OpenType has become the dominant sfnt format despite its lack of support for axes or multiple masters.

Dissatisfied with the text-only format, she realized that the graphics display capability of the Apple II could enhance the adventure gaming experience.

With the introduction of OS X 10. 6, Apple has dropped support to format or write HFS disks and images, which are only supported as read-only volumes.

Apple Computer's AIFF is a big endian audio file format developed from IFF.

The format was co-developed by Apple Computer in 1988 based on Electronic Arts ' Interchange File Format ( IFF, widely used on Amiga systems ) and is most commonly used on Apple Macintosh computer systems.

With the development of the Mac OS X operating system, Apple created a new type of AIFF which is, in effect, an alternative little-endian byte order format.

Apple has also created another recent extension to the AIFF format in the form of Apple Loops used by GarageBand and Logic Audio, which allows the inclusion of data for pitch and tempo shifting by an application in the more common variety, and MIDI-sequence data and references to GarageBand playback instruments in another variety.

The single was also released in the experimental PocketDisc format by Americom in conjunction with Apple and Capitol in the late 1960s.

In 1994, he moved to work at Apple Computer, reporting to Alan Kay, where he developed the Meta Content Framework ( MCF ) format.

As of 2012, less than 50 Apple I computers ( with only six in working order ) are believed to exist, making it a very rare collector's item.

< li > In November 2010, an Apple I with serial number 82 sold for £ 133, 250 ($ 210, 000 ) at Christie's auction house in London.

The high price was likely due to the rare documents and packaging offered in the sale in addition to the computer, including the original packaging ( with the return label showing Steve Jobs ' parents ' address, the original Apple Computer Inc ' headquarters ' being their garage ), a personally typed and signed letter from Jobs ( answering technical questions about the computer ), and the original invoice showing ' Steven ' as the salesman.

Applesoft BASIC was a dialect of Microsoft BASIC supplied with the Apple II series of computers.

As Steve Wozniak, the creator of Integer BASIC and the only person who understood it well enough to add floating point features, was busy with the Disk II drive and controller and with Apple DOS, Apple turned to Microsoft, who was the BASIC vendor of choice after their success with Altair BASIC, and licensed a 10 KB assembly language version of BASIC dubbed " Applesoft.

Apple Business BASIC shipped with the Apple /// computer.

It was announced early in 1983 with a fall introduction at the target price of $ 500 for plug-in AppleNet cards for the Lisa and the Apple II.

By this point Apple had a wide variety of communications products under development, and many of these were announced along with AppleTalk Phase II.

In 1988 Apple had released MacTCP, a system that allowed the Mac to support TCP / IP on machines with suitable Ethernet hardware.

As the world quickly moved to IP for both LAN and WAN uses, Apple was faced with maintaining two increasingly outdated code bases on an ever-wider group of machines as well as the introduction of the PowerPC based machines.

The Apple Filing Protocol ( AFP ), formerly AppleTalk Filing Protocol, is the protocol for communicating with AppleShare file servers.

The 1977 Apple II, shown here with two Disk II floppy disk drives and a 1980s-era Apple Monitor II.

The Apple II series ( trademarked with square brackets as " Apple

The second incarnation was a much smaller unit the width of two 5¼ " floppy drives stacked on top of each other, and the third incarnation looked like a flattened Apple with a built-in keyboard.

An Apple II computer with an external modem

* Formats with lossless compression, such as FLAC, Monkey's Audio ( filename extension APE ), WavPack ( filename extension WV ), TTA, ATRAC Advanced Lossless, Apple Lossless ( filename extension m4a ), MPEG-4 SLS, MPEG-4 ALS, MPEG-4 DST, Windows Media Audio Lossless ( WMA Lossless ), and Shorten ( SHN ).

* m4p – A version of AAC with proprietary Digital Rights Management developed by Apple for use in music downloaded from their iTunes Music Store.