Would-be renegade publishers could not publish for each other's lines, as Atari, Coleco and Mattel had done, because in order for the cartridge to work in the NES, the cartridge had to contain the appropriate key chip for the lock inside the console, and the publisher had to also acknowledge its license to Nintendo in the copyright notices.

Licensing rights were also granted to Mattel Electronics for two educational based video games for the Intellivision console in 1979.

The channel also began to carry break interruptions within shows, featuring promos for its programming ( and eventually promotions for Disney feature film and home video releases ); the reasons for the channel's decision not to include traditional commercial advertising include the possible confusion to younger viewers as to the difference between regular programming and advertisements, and the prevention of license fee increases for acquired feature films ( however while Disney Channel does not air commercial advertisements, it does utilize underwriter sponsorships by companies such as Best Western and Mattel ).

Mattel also produced Mary-Kate and Ashley fashion dolls from 2000 to 2005.

On appeal, a stay was granted by the U. S. Court of Appeals for the Ninth Circuit ; the Court also overturned the District Court's original ruling for Mattel, where MGA Entertainment was ordered to forfeit the entire Bratz brand.

On August 5, 2011 Mattel was also ordered to pay MGA $ 310 million for attorney fees, stealing trade secrets, and false claims rather than the $ 88. 5 million issued in April.

The jury also ruled that MGA and its Chief Executive Officer Isaac Larian were liable for converting Mattel property for their own use and intentionally interfering with the contractual duties owed by Bryant to Mattel.

The Court of Appeals also ordered MGA and Mattel to resolve their dispute out of court.

On August 5, 2011 Mattel was also ordered to pay MGA $ 310 million for attorney fees, stealing trade secrets, and false claims rather than the $ 88. 5 million issued in April.

Not only could the " Dick Tracy Crimestoppers " have a realistic snubnosed revolver in a shoulder holster, but Mattel also boosted junior law enforcement firepower with a Dick Tracy cap firing tommy gun that fired a burst of 6 caps automatically when the M-1 Thompson-style bolt was pulled back.

Mattel paid Radofin to take back the marketing rights, and four other companies — CEZAR Industries, CRIMAC Inc., New Era Incentives, Inc., and Bentley Industries — also marketed the unit and accessories for it.

Peristaltic pump systems have also been used in some water guns models, most notably the original Shield Blaster water guns by Mattel Inc.

It was also, along with Champion Baseball, one of the first sports games to feature audibly-speaking players ( as opposed to text ), using the Mattel Intellivoice module.

In an agreement with Mattel the Chambers dictionary was also the official source of words for the book " Official Scrabble Words " ( OSW ), a lexicon of all words and inflections playable in tournament Scrabble within the UK and other countries like New Zealand and Australia.

Mattel Toys ( who had the license to the Shogun Warriors ) also had the licence to produce toys based on Godzilla and Rodan at this time.

It was also agreed that, after the termination of the License Agreement, Mattel would not make or sell any Conan toys.

Since that time, Mattel has also featured He-Man and the other Masters of the Universe characters in, inter alia, a television series, comic books, and video tapes.

Seeley also states that the current Mattel line intends to blend the different He-Man continuities and select the best stories and ideas from MOTU history.

At Mattel, Ryan also designed the mechanics of the Chatty Cathy dolls.

Mattel has also made a Lobo action figure ( complete with guns, a knife, arm chain / hook, 3-D glasses and Dawg ), for the DC Universe Classics line.

In recent years they have also become known for producing most of the Barbie film series for Mattel.

Around this time, he also designed the highly successful Marvel Secret Wars toy line for Mattel, which formed the impetus behind the 1984 Secret Wars event.

The game was also recreated from as early as 1985 ( from Mattel ) in a more consumer accepted version in plastic moulded version with very highly detailed parts as well as a grided locking system added to the board.

Levine and Minkoff, a long-time Mattel Toys veteran, both came over from the hand-held Mattel games engineering team.

Mattel came out a contract with SUPT, which prohibits the latter party to sell those undestroyed stocks.

Mattel toys came out with Dick Tracy weapons in 1960 that were state of the art.

Mattel came out with a series of " Zero-M " secret agent weapons such as a camera turning into a pistol and a radio turning into a rifle demonstrated by a juvenile Agent Zero M played by Kurt Russell.

I seem to remember it as one of those things Mattel came up with out of the blue ... Slur Keldor and you end up with Skeletor ... His back-story wasn't really worked out.

Levine and Minkoff ( a long-time Mattel Toys veteran ) both came over from the hand-held Mattel games engineering team.

How Induguay came to possess the Mattel dies is uncertain ; one story is that the DeConti brothers stole the dies from Mattel, but two other prevalent theories exist, both logical.

Advertising revenue for the network came from sponsors such as Disney, Mattel and General Mills.

Eventually Mattel also came out with a model called Shootin ' Shells.

As a result, Mattel Electronics set up a competing internal engineering team whose stated mission was to produce an inexpensive add-on called the BASIC Development System, or BDS, to be sold as an educational device to introduce kids to the concepts of computer programming.

It was later picked up by the U. S company, The Games Gang, eventually landing at Hasbro and then Mattel.

He-Man and the Masters of the Universe, based on the popular line of Mattel toys, opened up a vibrant new North American market for first-run television syndication for animation in the 1980s.

In July 2009, EMCE Toys joined up with Mattel for the return of Mego's World's Greatest Superheroes dubbed DC Retro Action Superheroes, these were released in Toys " R " Us Spring 2010.

Around the time Stunt Race FX was released in the United States, Nintendo of America teamed up with Kellogg's and Mattel to give away a promotional, Hot Wheels brand, F-Type race car to people who mailed two proofs from boxes of Apple Jacks to Kellogg's to receive it for free.

In a subsequent Starlog article a year after the cancellation, DiTillio cited many reasons for Mattel cutting off the show's funds, resulting in the show's cancellation: " Mattel's tie in toys didn't sell up to expectations, parents group charges that the show was too violent, and having to shell out Screen Actors Guild and Writers Guild residual payments because Captain Power was live action.

Realizing that potential profits are much greater with first party software, Mattel formed its own in-house software development group.

The Keyboard Component's repeated delays became so notorious around Mattel headquarters that comedian Jay Leno, when performing at Mattel's 1981 Christmas party, got his biggest titter of the evening with the line: " You know what the three big lies are, don't you?

Mattel said that the Keyboard Component was a real product still being test-marketed and even released a small number of Keyboard Components to a handful of retail stores, along with a handful of software titles in order to support this claim.

Several of the units were later used by Mattel Electronics engineers when it was discovered that, with a few minor modifications, a Keyboard Component could be used as an Intellivision software-development system in place of the original hand-built development boards.

Ultimately, this fulfilled the original promises of turning the Intellivision into a computer, making it possible to write programs and store them to tape, and interfacing with a printer well enough to allow Mattel to claim that they had delivered the promised computer upgrade and stop the FTC's mounting fines.

In 1982, Mattel introduced a new peripheral for the Intellivision: The Intellivoice, a voice synthesis device which produces speech when used with certain games.

Unlike Scrabble, which is controlled by competitors Hasbro ( in the U. S .) and Mattel ( in Europe ), Upwords is at this time solely under the worldwide licensing control of Hasbro, making it the only such worldwide word game property that can be Internet-marketed and Internet-offered with complete licensing control.

An example of divination or fortune-telling as purely an item of pop culture, with little or no vestiges of belief in the occult, would be the Magic 8-Ball sold as a toy by Mattel, or Paul II, a cephalopod of the Sea Life Aquarium at Oberhausen used to predict the outcome of matches played by the German national football team.

"), which was a frequent parting gift for contestants on Nick's popular game show Double Dare, where slime was heavily used along with several variations such as ' gak ' or ' gooze ', and Mattel even sold Nickelodeon slime and gak in the 1990s.

At the time of the U. S crash, there were numerous consoles on the market, including the Atari 2600, the Atari 5200, the Bally Astrocade, the ColecoVision, the Coleco Gemini ( a 2600 clone ), the Emerson Arcadia 2001, the Fairchild Channel F System II, the Magnavox Odyssey < sup > 2 </ sup >, the Mattel Intellivision ( and its just-released update with several peripherals, the Intellivision II ), the Sears Tele-Games systems ( which included both 2600 and Intellivision clones ), the Tandyvision ( an Intellivision clone for Radio Shack ), and the Vectrex.

Rather than reveal the names of Intellivision game designers, Mattel instead required that a 1981 TV Guide interview with them change their names to protect their collective identities.

Other brands, including Husky / Corgi Junior, Budgie, and Cigar Box, attempted to compete with Matchbox, but none were particularly successful until American toy giant Mattel introduced the revolutionary low-friction " racing " wheels on its Hot Wheels line of cars.

In May 1992, they sold the brand to Tyco Toys, whose toy division in turn was bought out by Mattel in 1997, uniting Matchbox with its longtime rival Hot Wheels under the same corporate banner.

The buyout by Mattel was greeted with considerable trepidation by the Matchbox collectors ' community.

Breaking with the philosophy set forth in the ' 90s, Mattel revamped the Matchbox line almost completely in 2003, introducing " Ultra Heroes ", a series of fantasy vehicles, as part of a " Hero City " theme.

The doll was marketed as a " Teen-age Fashion Model ," with her clothes created by Mattel fashion designer Charlotte Johnson.

It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries, with Mattel claiming that three Barbie dolls are sold every second.

In February, 2004, Mattel announced a split for Ken and Barbie, with Russell Arons, vice president of marketing at Mattel, saying that Barbie and Ken " feel it's time to spend some quality time – apart ... Like other celebrity couples, their Hollywood romance has come to an end ", though Arons indicated that the duo would " remain friends ".

In 1992, when Mattel Inc. began selling a Barbie doll that said math class is tough, the voices of protest that started with the Systers list played a role in getting Mattel to remove that phrase from Barbie's microchip.

Since 2005 MGA Entertainment has been involved in a lengthy legal dispute with Mattel over the rights to the Bratz design.

After the announcement, the CEO of MGA Entertainment, Isaac Larian sent a statement on December 24, 2006, via e-mail to a fan site of the doll line, Bratz World, and another two days later to Playthings Magazine stating that the information is false and the company is not familiar with the company named in the report and MGA uses first rate factories in " the orient " to make its goods, like Mattel and Hasbro do.