On September 6, 2011, Miramax announced that hundreds of its film titles were available digitally in Latin American territories including Brazil, Mexico and Argentina under a multi-year agreement with Netflix.

On November 16, 2011, Miramax announced a multi-year digital licensing agreement to stream a broad range of films to Netflix members in the U. K. and Ireland, and on November 21, 2011, Brazil's NetMovies and Miramax entered into a multi-year movie streaming agreement.

On February 25, 2007, Netflix announced the billionth DVD delivery.

In April 2011, Netflix announced 23. 6 million subscribers in the United States and over 26 million worldwide.

On September 18, 2011, Netflix announced its intentions to rebrand and structure its DVD home media rental service as an independent subsidiary company called Qwikster, totally separating DVD rentals and streaming.

Then, in October 2011, Netflix announced that it would retain its DVD service under the name Netflix and would not, in fact, create Qwikster for that purpose.

On October 24, 2011, Netflix announced it lost 800, 000 US subscribers in the third quarter of 2011 and more subscriber losses were expected in the fourth quarter of 2011.

Then, in spring 2011, Netflix announced they would further expand internationally by launching services Latin America, by the end of 2011, and in the European market, starting in Spain by 2012, which ultimately proved to be false.

In October 2011, it was announced that Netflix would be launching in the UK and Ireland in early 2012.

On August 15, 2012, Netflix announced that it would be rolling out its services to Norway, Denmark, Sweden, and Finland before the end of 2012.

On August 20, 2012 Netflix announced it had reached the one million member milestone in the UK and Ireland.

In March 2012, Netflix announced they had increased the number of programs that are closed captioned.

In June 2012, Netflix announced that it would be cutting back the availability of its public APIs.

In July 2011, Netflix announced that subscription prices were changing: that DVD rental prices would drop by 20 %, but that the initially free streaming service would now be charged for.

Two months later, in September 2011, Netflix announced that it would spin off its popular DVD business under a new brand name, Qwikster, leading to even more customer and market confusion.

On September 1, 2011, Starz announced that it would not renew its streaming agreement with Netflix, which ended on February 28, 2012 ; movie titles from Sony Pictures, Disney and other studios that Starz has pay-TV rights to that are available on DVD are not affected and can be acquired from Netflix by this method.

With the expiration of the Netflix deal, film content from studios that Starz has broadcast rights is no longer available for online streaming at the time being, particularly as Netflix and certain similar services such as Vudu do not have separate streaming rights to films from studios Starz has broadcast film rights to ; however, Starz announced in November 2011 that a streaming application was being developed for mobile devices, that would allow Starz subscribers and possibly non-subscription television subscribers as well to view the network's series and film content ; no release date has been announced for the app.

* On February 11, 2008, Netflix announced to phase out HD DVDs and begin to carry only Blu-ray Discs .`

There is also speculation that Dish Network might purchase Sprint or Clearwire CEO Charles Ergen plans on adding wireless internet and mobile video services that can compete with Netflix and cable companies.

, Google released plans for a Chrome / Chrome OS plugin that would allow users with the Chrome OS / browser to use said plugin to view and stream material on Netflix, including Linux users.

Most of the plans at Netflix, Blockbuster, etc.

Through a division called Red Envelope Entertainment, Netflix licensed and distributed independent films such as Born into Brothels and Sherrybaby.

* For Some Netflix Users, Red Envelopes Gather Dust

Animation, New Line Cinema and Castle Rock Entertainment, all of which are owned by Cinemax corporate parent Time Warner's Warner Bros. Entertainment division ), DreamWorks Animation ( which lasts until 2013, at which time the Netflix streaming service will assume pay-TV rights ), 20th Century Fox ( and subsidiaries 20th Century Fox Animation and Fox Searchlight Pictures ) and Universal Studios ( and subsidiaries Universal Animation Studios, Working Title Films, Illumination Entertainment and Focus Features ).

She is co-producer and co-director ( with Steven Latham ) of the recently released ( DVD, Netflix, 2007 ) documentary " The Future We Will Create: Inside the World of TED "-a look at the annual Technology, Entertainment and Design conference held in Monterey, California.

From 2008 to 2012, Netflix featured Starz content on its " Watch Instantly " streaming service under the branding StarzPlay, which also featured most of the network's original programming and series content acquired by Starz from domestic and international distributors ; it was the third subscription video-on-demand online streaming service operated by Starz: Starz Ticket operated from 2004 to 2006, under a joint venture between Starz Entertainment and RealNetworks.

StarzPlay was created in late 2008 after Netflix made a deal with Starz Entertainment and smaller studios the Starz channel has output deals with, in lieu of buying digital rights on its own, which can be expensive for newer film titles, allowing Netflix to sub-license Starz's film rights for online streaming as Netflix was merely a " content aggregator ".

) In January 2008, however, Netflix lifted this restriction, at which point virtually all subscribers were entitled to unlimited hours of streaming media at no additional cost.

On January 1, 2008, a Netflix employee unofficially stated on the Netflix Community Blog that customers used the RTW page to add newly released movies to the top of their queues, then complained about delays in receiving them after demand outstripped the supply of DVDs on hand.

On October 1, 2008, Netflix launched an Application Programming Interface ( API ).

In March 2008, IFC Films and Blockbuster agreed to a distribution deal giving Blockbuster an exclusive 60-day VOD and DVD rental window, attempting to shut out its competitor Netflix.

On August 25, 2008, Wakko's Wish was released for rental or purchase on iTunes, and more recently has become available on Netflix.

Netflix is the prototype for the entire industry and still the dominant company in the U. S., ending 2008 with 9. 39 million customers.

In November 2008, Netflix began offering several Korean dramas as part of its video selection.

The decision is also in part due to competition from other on-demand movie services such as Netflix, and to change Cinemax's image from a channel mostly known for its softcore pornographic series and movies.

This led in part to the cancellation of a second Netflix Prize competition in 2010.

As Blockbuster had agreements that allow it to receive DVDs 28 days earlier than Netflix, the new service could be major competition.

In 2006, Netflix held the first Netflix Prize competition to find a better program to predict user preferences and beat its existing Netflix movie recommendation system, known as Cinematch, by at least 10 %.

In 2010, Netflix canceled a running contest to improve the company's recommendation algorithm due to privacy concerns: under the terms of the competition, contestants were given access to customer rental data, which the company had purportedly anonymized.

* Netflix Prize, an open competition for the best collaborative filtering algorithm

In 2006, the on-line movie company Netflix held the first " Netflix Prize " competition to find a program to better predict user preferences and beat its existing Netflix movie recommendation system by at least 10 %.

Because of poor strategic planning and mismanagement as well as competition from other video rental companies such as Netflix, Blockbuster has undergone significant revenue losses.

On September 23, 2010, Blockbuster filed for Chapter 11 bankruptcy protection due to challenging losses, $ 900 million in debt, and strong competition from Netflix, Redbox, and video on-demand services.

From 2006 to 2009, Netflix sponsored a competition, offering a grand prize of $ 1, 000, 000 to the team that could take an offered dataset of over 100 million movie ratings and return recommendations that were 10 % more accurate than those offered by the company's existing recommender system.

A number of privacy issues arose around the dataset offered by Netflix for the Netflix Prize competition.

Competitors include Netflix and its competition movie rental legend Blockbuster.