McDonald's and Wendy's introduced vegetarian options after PETA targeted them ; Petco stopped selling some exotic pets ; and Polo Ralph Lauren said it would no longer use fur.

People for the Ethical Treatment of Animals ( PETA ) ( stylized PeTA ) is an American animal rights organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president.

The organization is known for its aggressive media campaigns, combined with a solid base of celebrity support — Pamela Anderson, Drew Barrymore, Alec Baldwin, John Gielgud, Bill Maher, Stella McCartney, and Alicia Silverstone have all appeared in PETA ads.

As part of its anti-fur action, PETA members have infiltrated hundreds of fashion shows in the U. S, Europe, and once in China, throwing red paint on the catwalks, and unfurling banners.

PETA has been criticized for aiming its message at children.

PETA spokesperson Lindsay Rajt told the Huffington Post, “ We try to use absolutely every outlet to stick up for animals ,” adding that “ We are careful about what we do and wouldn ’ t use nudity or some of our flashier tactics if we didn't know they worked .” PETA also used nudity in its " Veggie Love " ad which it prepared for the Super Bowl only to have it banned by the network.

PETA sends its staff undercover into research laboratories, factory farms, and circuses to document the treatment of animals, requiring them to spend many months as employees of the facility, making copies of documents and wearing hidden cameras.

PETA runs several programs though its Community Animal Project that helps cats and dogs in poorer areas of Virginia, near its headquarters.

In 2004, Something for Kate joined People for the Ethical Treatment of Animals ( PETA ) in its fight against animal cruelty.

In October 2003, animal rights group PETA urged the town to change its name because it invokes images of the sport of rodeo, which they claim is harmful to animals.

In November 2011, animal rights organization PETA petitioned the town to temporarily change its name to " Tofurkey.

* In 1996, the animal rights group PETA suggested the town ( and, presumably, the village as well ) change its name to something less suggestive of violence toward fish.

In 1996, the animal rights group PETA suggested the town change its name to something less suggestive of violence toward fish.

On November 20, 2007, the organization People for the Ethical Treatment of Animals ( PETA ) published a press release calling on the Association of Zoos and Aquariums to revoke its accreditation of the Buffalo Zoo based on U. S. Department of Agriculture ( USDA ) reports alleging unsafe animal conditions and nonstandard handling procedures.

For the most part the California Milk Processor Board has ignored the alternative uses, although in 2007 it threatened lawsuit against PETA for its anti-dairy campaign, " Got pus ", which began in 2002.

The controversy led to an amendment to the 1985 Animal Welfare Act, became the first animal-rights case to be heard before the United States Supreme Court, and established PETA as an internationally known animal-rights group, with Newkirk as its outspoken president.

Undeterred, PETA succeeded on its third attempt by purchasing a brick which read " Break Open Your Cold Ones Toast The Padres Enjoy This Champion Organization.

It was the first animal-rights case to do so, though the newly formed PETA ultimately failed in its battle to secure the animals ' release.

Then, in December 2008, one of the world's largest retailers, Liz Claiborne, ( in which PETA is a shareholder ) banned the use of Australian Merino wool in its products in opposition to the mulesing practice, at the time an Australian Wool Innovations spokesman said " the company did not purchase any Australian wool ".

In June 2006, at the request of People for the Ethical Treatment of Animals, PETA, Ocean Spray agreed to end its support for animal experiments.

Sportservice has been recognized for its culinary advances and PETA friendly menus.

PETA includes the Alzheimer's Society on its list of charities who test on animals.

PETA said that it would close its account with Go Daddy and urged others to do the same.

PETA Asia Pacific also coordinates protests against other uses of animals which it believes are abusive, such as improving the treatment of rats, and it advocates for improvements for companion animals.

Body painting is commonly used as a method of gaining attention in political protests, for instance those by PETA against Burberry.

PETA launched a boycott campaign against Benetton for buying wool from farmers who practiced mulesing.

PETA lobbies governments to impose fines where animal-welfare legislation has been violated, promotes a vegan diet, tries to reform the practices in factory farms and slaughterhouses, goes undercover into animal research laboratories, farms, and circuses, initiates media campaigns against particular companies or practices, helps to find sanctuaries for former circus and zoo animals, and initiates lawsuits against companies.

In October 2004, PETA launched a boycott against the Australian wool industry, leading some clothing retailers to ban products using Australian wool from their stores.

In 1990, Bobby Berosini, a Las Vegas entertainer, lost his wildlife license, as well as ( on appeal ) a later lawsuit against PETA, after the group broadcast an undercover film of him slapping and punching orangutans in 1989.

In 1999, a North Carolina grand jury handed down indictments against pig-farm workers on Belcross Farm in Camden County, the first indictments for animal cruelty on a factory farm in the United States, after a three-month PETA investigation produced film of the workers beating the animals.

PETA Asia-Pacific promotes vegetarian and vegan diets through three specific campaigns: education about the benefits of a vegetarian diet, demonstrations and celebrity involvement against fast food outlets, and undercover investigations of animals used for live transport and traditional religious slaughter.

PETA Asia-Pacific regularly demonstrates against KFC outlets to promote better treatment of chickens used by the company.

Slaughterville's town council heard presentations by members of PETA and local citizens before voting against the suggestion.

In 2008, the animal rights group PETA initiated a campaign against Karan for her company's use of fur in products and her contracted fur farmers ' alleged inhumane treatment of animals.

In the New York delegation, Brinkley served as a delegate on the 2000 Democratic National Convention in Los Angeles. Brinkley supports animal rights, most notably through the organization PETA, having previously spoken out against the Ringling Bros. and Barnum & Bailey Circus.

It has been attacked by animal rights and animal welfare activists, with PETA running a campaign against the practice in 2004.

PETA has taken public responsibility for the incident, saying that it was part of a broader campaign against the Canadian Government's support of the seal hunt.

) Police raided the lab, seized the monkeys – which they then handed over to PETA, a move that resulted in their temporary disappearance – and charged Taub with 119 counts of animal cruelty and failure to provide adequate veterinary care, the first such charges brought in the United States against a research scientist.

Diya Mirza has been involved with Cancer Patients Aid Association, Spastics Society of India, and has worked extensively with government of Andhra Pradesh to spread HIV awareness, prevention of female foeticide, PETA, CRY and most recently the NDTV Greenathon – an effort to find tangible solutions against pollution and book, " Deke Dheko " by Radio Mirchi ( a campaign initiated to collect books for underprivileged children ).

In June 2005 Covance filed a lawsuit in the United States against PETA and the investigator for fraud, breach of employee contract, and " conspiracy to harm the company's business by deceitfully infiltrating and videotaping the ...

In a letter of support to the association People for the Ethical Treatment of Animals ( PETA ), she took a position against fur in fashion.

Two body-painted women in a People for the Ethical Treatment of Animals | PETA protest against the fur trade.

He has made a video on the PETA website promoting vegetarian diet and is against eating meat because of the cruel conditions of the animals.

Murali Kartik has done many advertisement for the PETA India, including the ' Save Your Chicks ' campaign, which aimed for awareness against flesh farming of poultry.