In January 2009, the media reported on the publication of a book entitled Toy Monster: The Big, Bad World of Mattel by Jerry Oppenheimer.

* High School Musical cast ( Mattel, 2007 )

The Keyboard Component's repeated delays became so notorious around Mattel headquarters that comedian Jay Leno, when performing at Mattel's 1981 Christmas party, got his biggest titter of the evening with the line: " You know what the three big lies are, don't you?

That product line was and still is one of the most successful products Mattel has ever launched.

He-Man and the Masters of the Universe, based on the popular line of Mattel toys, opened up a vibrant new North American market for first-run television syndication for animation in the 1980s.

Other brands, including Husky / Corgi Junior, Budgie, and Cigar Box, attempted to compete with Matchbox, but none were particularly successful until American toy giant Mattel introduced the revolutionary low-friction " racing " wheels on its Hot Wheels line of cars.

There were great fears that Mattel would either impose a Hot Wheels-style philosophy on the Matchbox line, or actually fold the Matchbox line into the Hot Wheels series.

Early concerns of this nature by collectors were countered by assurances from Mattel that ( a ) Matchbox would continue to develop their product line independently from Hot Wheels, and ( b ) that it was intended that Matchbox represent " real " and traditional vehicles, while fantasy would primarily be placed firmly in Hot Wheels territory.

Breaking with the philosophy set forth in the ' 90s, Mattel revamped the Matchbox line almost completely in 2003, introducing " Ultra Heroes ", a series of fantasy vehicles, as part of a " Hero City " theme.

At several points, in an attempt to move into Mattel and Hasbro territory, Matchbox produced dolls, first a line of pirate dolls for younger school-age boys, and later baby dolls for pre-school girls.

In October 2009, Mattel announced a new Palm Beach line which included a Sugar Daddy Ken doll aimed for adult collectors.

In 2011, Mattel introduced Japan Ken, the first Ken doll to be included in the Dolls of the World collection, which was formerly a Barbie-only line.

From 1972 to 1986 there was a famous line of Big Jim action figures produced by Mattel.

Midge Hadley is a fictional doll character in the Barbie line of toys by Mattel that was first released in 1963.

After the announcement, the CEO of MGA Entertainment, Isaac Larian sent a statement on December 24, 2006, via e-mail to a fan site of the doll line, Bratz World, and another two days later to Playthings Magazine stating that the information is false and the company is not familiar with the company named in the report and MGA uses first rate factories in " the orient " to make its goods, like Mattel and Hasbro do.

In April 2005, MGA Entertainment filed a lawsuit against Mattel, claiming that the " My Scene " line of Barbie dolls had copied the doe-eyed look of Bratz dolls.

Her mother worked for over 20 years on the assembly line of Mattel once her children were all of school age, belonged to the United Rubber Workers, and was outspoken about working conditions.

As was the case with its predecessor, the show was based on a toy line by Mattel ( titled Princess of Power, itself a spin-off from Mattel's Masters of the Universe line ) and was produced with financial backing from Mattel to promote the toys.

The Shogun Warriors were the central characters of a line of toys licensed by Mattel Inc. during the late 1970s that consisted of a series of imported Japanese robots based on the then popular anime shows featuring giant robots.

I glued a Big Jim figure another Mattel toy line into a battle action pose and I added a lot of clay to his body.

< p >" In February 1982, Mattel introduced a fantasy character, " He-Man ," as part of its new " Masters of the Universe " toy line of action figures.

In 1985, Mattel and Filmation decided to diversify the Masters of the Universe line beyond its traditional realm of " male action " in the hopes of bringing in a young female audience as well.

Cabbage Patch doll licensee, Coleco Industries, filed for bankruptcy, but dolls continued to be made, the contract going to Hasbro Industries and later to Mattel.

Mattel also produced Mary-Kate and Ashley fashion dolls from 2000 to 2005.

Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls.

It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries, with Mattel claiming that three Barbie dolls are sold every second.

In 2004, sales figures showed that Bratz dolls outsold Barbie dolls in the United Kingdom, although Mattel maintained that in terms of the number of dolls, clothes and accessories sold, Barbie remained the leading brand.

The injunction was to have been enforced on February 11, 2009, at the earliest, the same date that Mattel and MGA would once again be in court to present their cases for appeal, and mandated that MGA must remove, at its own cost, all Bratz product from store shelves, reimburse retailers for the product, turn over the recalled product to Mattel for disposal, and destroy all marketing materials and molds and materials used in the production of the dolls.

Mattel produced several more of the new Todd dolls over the next few years, some in both white and African American versions.

Mattel eventually obtained the rights to the Lili dolls and Barbie went on to become the best selling doll of all time and recently celebrated her 50th anniversary.

At Mattel, Ryan also designed the mechanics of the Chatty Cathy dolls.

Mattel created two dolls based on Erica Kane as part of the company's Daytime Drama Collection.

She went on to appear in over thirty commercials for products including McDonald's, Amtrak, Kenner's " Strawberry Shortcake " dolls, Burger King, Mattel, Barbie, Maybelline, Shout Detergent, Pillsbury Pop ' n Fresh Rolls, Apple Kool Aid, Prell, Texaco and McCain's Chicken.

Hasbro and Mattel, the makers of the dolls brushed off the " attacks " with little fuss, although some people were outraged with the " terrorist attacks " directed at children.

Soon after, MC Hammer Mattel dolls, lunchboxes, and other merchandise were marketed.

In 1968, Hot Wheels were introduced in the United States by Mattel, to address the complaint that they had no line of toys for boys to balance their line of Barbie dolls for girls.

The 2000s version of the game by Mattel features physically smaller robots.

Mattel has included two versions of the character in its DC Universe toyline ; one in his classic costume, and another in his current costume.

During this time, Mattel received a substantial quantity of material on the Conan character.

Skeletor () is a fictional character and the main antagonist of the Masters of the Universe franchise created by Mattel.

Jack Kirby's Metron also went on to influence Mattel toys with the creation of its character Zodac for the Masters of the Universe toy line.

In 2011 Mattel released a DC Universe Classics 6 " Toyman figure based on the Jack Nimball version of the character.

She was famous to the extent that an American magical girl-inspired cartoon series based on her character was created and Mattel produced a line of fashion dolls named after her.

When the character was developed by Mattel, the name of Beast Man was reused from a figure in Mattel's earlier Flash Gordon toy line.