Slesinger's marketing synergy for Red Ryder and Little Beaver products was equally trail-blazing.

Because FSR is actually owned and controlled by Premiere Networks and only uses the Fox name per a two-way marketing agreement with Fox, there is very little synergy between the two outfits, aside from certain personalities ( such as Chris Myers ) appearing on both.

His goal was to try to reap synergy benefits by creating film adaptations of the publishing house's most popular books and marketing them simultaneously.

In marketing synergy, her company created stores in major cities, events, and films planned around the dolls and their accessories.

* Economy of scope: This refers to the efficiencies primarily associated with demand-side changes, such as increasing or decreasing the scope of marketing and distribution, of different types of products.

* In international marketing, standardization refers to a uniform global or regional product strategy which capitalizes on both the commonalities in customer needs across countries and the passing-on of cost savings to the customer via lower prices, thus following a product-driven orientation of achieving lower costs through mass production.

His articles for magazines such as ACM Queue, AI / Expert, and UNIX Review contain stunning examples of word-play, criticism of silly marketing and usage ( he refers often to the computer " laxicon ") and commentary on the industry in general.

' Process ' refers to the processes and systems within the organization that affects its marketing process.

One-to-one marketing refers to marketing strategies applied directly to a specific consumer.

* In marketing, the term Gold Standard refers to a product that so satisfies the consumer that it functions as a standard for all other products of the same type.

Services marketing typically refers to both business to consumer ( B2C ) and business to business ( B2B ) services, and includes marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services.

Stated simply, Services Marketing refers to the marketing of services as against tangible products.

* Distinction between benefits of product, package and service: An environmental marketing claim should be presented in a way that makes clear whether the environmental attribute or benefit being asserted refers to the product, the product's packaging, a service or to a portion or component of the product, package or service.

While the sales process refers to a systematic process of repetitive and measurable milestones, the definition of the selling is somewhat ambiguous due to the close nature of advertising, promotion, public relations, and direct marketing.

The term box office bomb or flop generally refers to a film that is viewed as highly unsuccessful or unprofitable during its theatrical run, sometimes preceding hype regarding its production, cost or marketing efforts.

Direct marketing via television ( commonly referred to as DRTV ) has two basic forms: long form ( usually half-hour or hour-long segments that explain a product in detail and are commonly referred to as infomercials ) and short form, which refers to typical 30-second or 60-second commercials that ask viewers for an immediate response ( typically to call a phone number on screen or go to a website ).

Out of home direct marketing refers to a wide array of media designed to reach the consumer outside the home, including transit, bus shelters, bus benches, aerials, airports, in-flight, in-store, movies, college campus / high schools, hotels, shopping malls, sport facilities, stadiums, taxis — that contain a call-to-action for the customer to respond.

In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives ; for example, which landing pages encourage people to make a purchase.

In advertising, web marketing and similar fields, copy refers to the output of copywriters, who are employed to write material which encourages consumers to buy goods or services.

Any sound produced by the means of an electrical signal may reasonably be called electronic, but as a category of criticism and marketing, electronic music refers to music produced largely by electronic components, such as synthesizers, samplers, computers, and drum machines.

The term SL-Class refers to the marketing variations of the vehicle, including the numerous engine configurations spanning six design generations.

Brightness, as it is most often used in marketing literature, refers to the emitted luminous intensity on screen, measured in candela per square metre ( cd / m < sup > 2 </ sup >).

New Hollywood or post-classical Hollywood, sometimes referred to as the " American New Wave ", refers to the time from roughly the late-1960s ( Bonnie and Clyde, The Graduate ) to the early 1980s ( Heaven's Gate, One from the Heart ) when a new generation of young filmmakers came to prominence in America, influencing the types of films produced, their production and marketing, and impacted the way major studios approached filmmaking.

Relationship marketing refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange.

This refers to using a marketing orientation within the organization itself.

Viral marketing and viral advertising refers to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through processes similar to the spread of an epidemic.

A review of the methods used in trials of antipsychotics, despite stating that the overall quality is " rather good ," reported issues with the selection of participants ( including that in schizophrenia trials up to 90 % of people who are generally suitable do not meet the elaborate inclusion and exclusion criteria, and that negative symptoms have not been properly assessed despite companies marketing the newer antipsychotics for these ); issues with the design of trials ( including pharmaceutical company funding of most of them, and inadequate experimental " blinding " so that trial participants could sometimes tell whether they were on placebo or not ); and issues with the assessment of outcomes ( including the use of a minimal reduction in scores to show " response ," lack of assessment of quality of life or recovery, a high rate of discontinuation, selective highlighting of favorable results in the abstracts of publications, and poor reporting of side-effects ).

Breton artist Alan Stivell was one of the earliest musicians to use the word Celtic and Keltia in his marketing materials, starting in the early 1960's as part of the worldwide folk music revival of that era with the term quickly catching on with other artists worldwide.

Since the 1980s, following the popularization of computer technology, it has become fashionable in marketing for names of products and companies, and for 1990s online video games where players use pseudonyms ( when spaces were not allowed ).

Additionally, many corporations only use CRM systems on a partial or fragmented basis, thus missing opportunities for effective marketing and efficiency.

The " 6. 0 " in DECT 6. 0 does not specify a spectrum band, but is a marketing term coined by Rick Krupka, Product Director with Siemens, for DECT devices manufactured for use in the U. S. and Canada.

The settlement was that the OCLC would allow the Library Hotel to use the system in its hotel and marketing.

Information may be compromised via unsolicited requests for information, marketing surveys or use of technical support, research or software facilities.

The marketing team revisited the Jello recipes that had been published in past cookbooks and rediscovered Jigglers, although the original recipe did not use that name.

Bell and his son-in-law, Grosvenor, devised the successful marketing notion of Society membership and the first major use of photographs to tell stories in magazines.

Although some privacy advocates recommend the deletion of original and third-party HTTP cookies, Anthony Miyazaki, marketing professor at Florida International University and privacy scholar, warns that the " elimination of third-party cookie use by Web sites can be circumvented by cooperative strategies with third parties in which information is transferred after the Web site's use of original domain cookies.

However, because of profound methodological disagreements with Lazarsfeld over the use of techniques like listener surveys and " Little Annie " ( Adorno thought both grossly simplified and ignored the degree to which expressed tastes were the result of commercial marketing ), Adorno left the project in 1941.

This promotes the sale of products for varied use or off market sales as well as development of marketing tools and in several cases exaggeration of effects.

Walt Disney pioneered synergistic marketing techniques in the 1930s by granting dozens of firms the right to use his Mickey Mouse character in products and ads, and continued to market Disney media through licensing arrangements.

In February 1996, SGI purchased the well-known supercomputer manufacturer Cray Research for $ 740 million, and began to use marketing names such as " CrayLink " for ( SGI-developed ) technology integrated into the SGI server line.

Telia and Deutsche Telekom are fighting over the right to use magenta in their marketing.

While layer 2 switch remains more of a marketing term than a technical term, the products that were introduced as " switches " tended to use microsegmentation and Full duplex to prevent collisions among devices connected to Ethernet.

Using association rule learning, the supermarket can determine which products are frequently bought together and use this information for marketing purposes.

After the ABC Television Network cancelled producer Leslie Stevens ' science fiction series The Outer Limits in 1965, Stevens wrote a horror script to make use of the talents of the Outer Limits team he had brought together – including cinematographer Conrad L. Hall and composer Dominic Frontiere – with an eye to marketing it to art houses.

The network marketing or multi-level marketing ( abbreviated MLM ) business has become associated with pyramid schemes as " Some schemes may purport to sell a product, but they often simply use the product to hide their pyramid structure.

Baen has made liberal use of free content in its marketing efforts.

Several characteristics between pomegranate genotypes vary for identification, consumer preference, preferred use, and marketing, the most important of which are fruit size, exocarp color ( ranging from yellow to purple, with pink and red most common ), aril color ( ranging from white to red ), hardness of seed, maturity, juice content and its acidity, sweetness, and astringency.

It was drawn by Eaken within three days, following disagreements with the marketing department and an external art director over which concept to use.