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Page "Synergy" ¶ 31
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media and revenue
In certain industries, such as the mass media where major part of the revenue comes from advertisers, it is often in the company's interest to reach as many people as possible.
Using the propaganda model, Manufacturing Consent posits that corporate-owned news mass communication media — print, radio, television — are businesses subject to commercial competition for advertising revenue and profit.
# The Advertising License to Do Business: Since the majority of the revenue of major media outlets derives from advertising ( not from sales or subscriptions ), advertisers have acquired a " de-facto licensing authority ".
Flak can be expensive to the media, either due to loss of advertising revenue, or due to the costs of legal defense or defense of the media outlet's public image.
In October 2008, the St Helena Government announced that island ’ s media must choose whether they obtained revenue from government subsidies or from advertising.
Many of the media are controlled by large for-profit corporations who reap revenue from advertising, subscriptions, and sale of copyrighted material.
This never happened and levies today are assessed on compact discs a form of media that did not exist when levies were first conceived with the bulk of unrecorded compact discs actually being used in the computing industry yet are still " taxed " to provide a revenue stream to the recording industry.
The 40-year media industry veteran and former president of CBS Digital Media, is tasked with developing a new strategy for the paper as it seeks to increase revenue from its digital operations.
As a result, it had to rely on revenue generated by the media exposure of its athletes.
" The empirical evidence for this is consistent with the conflicts of interest between the revenue sources for the media conglomerates and the mythology of an unbiased, dispassionate media: Advertisers have reduced their spending with media that reported too many unfavorable details.
Meanwhile, the dominance of home video and ever present need for television broadcasting content, especially on specialty cable channels, has meant that films have proven a source of long term revenue to a degree that the original artists and studio management before the rise of these media never imagined.
Text mining is being used by large media companies, such as the Tribune Company, to disambiguate information and to provide readers with greater search experiences, which in turn increases site " stickiness " and revenue.
Many of the media are controlled by large, for-profit corporations who reap revenue from advertising, subscriptions, and sale of copyrighted material.
Funded from a combination of a television licence fees and revenue from limited on-air advertising, ORF is the dominant player in the Austrian broadcast media.
In early 1998 the Scottish Media Group ( SMG ), then led by chairman Gus Macdonald, decided to create a Sunday sister for its existing national morning title The Herald, because the Glasgow-based media group was losing advertising revenue to rival newspaper publishers every Sunday.
According to the 2012 Fortune 500 list, The Walt Disney Company is America's largest media conglomerate in terms of revenue, with News Corporation, Time Warner, Viacom, and CBS Corporation completing the top 5.
Revues took advantage of their high revenue stream to lure away performers from other media, often offering exorbitant weekly salaries without the unremitting travel demanded by other entertainments.
The SFBG never successfully transformed itself for the Internet era, failing to hire staff that understood new media and could grow online readership and revenue.
This is because large archives bring in far more users who, in turn, watch more media, leading to a wider audience base and more advertising revenue.
It was first introduced into revenue service on 10 March 1992, after testing and a subsequent media launch.

media and synergy
In media economics, synergy is the promotion and sale of a product ( and all its versions ) throughout the various subsidiaries of a media conglomerate, e. g. films, soundtracks or video games.
Following Canwest's purchase of Southam Newspapers ( later Canwest Publishing ) and the National Post from Conrad Black in 2001, their media interests have been merged under a policy of cross-promotion and synergy.

media and is
The problem is rather to find out what is actually happening, and this is especially difficult for the reason that `` we are busily being defended from a knowledge of the present, sometimes by the very agencies -- our educational system, our mass media, our statesmen -- on which we have had to rely most heavily for understanding of ourselves ''.
The public is now armed with sophistication and numerous competing media.
Further evidence that Roman Catholicism enjoys a more favorable position today than in 1861 is the respectful attention given to it in the mass media of England.
It is also the oldest award ceremony in the media ; its equivalents, the Grammy Awards ( for music ), Emmy Awards ( for television ), and Tony Awards ( for theatre ) are modeled after the Academy.
Ambiguity of information, in words, pictures, or other media, is the ability to express more than one interpretation.
Art is a term that describes a diverse range of human activities and the products of those activities, but here refers to the visual arts, which cover the creation of images or objects in fields including painting, sculpture, printmaking, photography, and other visual media.
The AFI Digital Content Lab is a research and development facility for digital media located on the LA campus.
If the media agency responsible for the authorized production allows material from fans, what is the limit before legal constraints from actors, music, and other considerations, come into play?
Most modern Pueblo peoples ( whether Keresans, Hopi, or Tanoans ) assert the ancient Pueblo did not " vanish ", as is commonly portrayed in media presentations or popular books, but migrated to areas in the southwest with more favorable rainfall and dependable streams.
Ampicillin is closely related to amoxicillin, another type of penicillin, and both are used to treat urinary tract infections, otitis media, Haemophilus influenzae, salmonellosis and Listeria meningitis.
Astrology's modern representation in western popular media is usually reduced to sun sign astrology, which considers only the zodiac sign of the Sun at an individual's date of birth, and represents only 1 / 12 of the total chart.
He argues that the term " anti-globalization " is a term coined by the media, and that radical activists are actually more in favor of globalization, in the sense of " effacement of borders and the free movement of people, possessions and ideas " than are the IMF or WTO.
Amy Lee Grant ( born November 25, 1960 ) is an American singer-songwriter, musician, author, media personality and actress, best known for her Christian music.
Depending on how much the paint is diluted ( with water ) or modified with acrylic gels, media, or pastes, the finished acrylic painting can resemble a watercolor or an oil painting, or have its own unique characteristics not attainable with other media.
Watercolor and oil painters also use various media, but the range of acrylic media is much greater.
Another difference between oil and acrylic paints is the versatility offered by acrylic paints-acrylic is very useful in mixed media, allowing use of pastel ( oil & chalk ), charcoal, pen, etc.
A 1. 0 % agar / 0. 44 % MS + vitamin dH < sub > 2 </ sub > O solution is suitable for growth media between normal growth temps.
The solidification of the agar within any growth media ( GM ) is pH-dependent, with an optimal range between 5. 4-5. 7.
Berlin is a world city of culture, politics, media, and science.
Its economy is primarily based on the service sector, encompassing a diverse range of creative industries, media corporations, and convention venues.

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