Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.

Ivy Lee and Edward Louis Bernays established the first definition of public relations in the early 1900s as

Edward Bernays, often described as the father of public relations

This methodology was one of Edward Bernays ' favorite techniques for manipulating public opinion by the indirect use of " third-party authorities " to influence the public, without their conscious cooperation.

Edward Bernays has been called the " Father of Spin ".

Larry Tye describes in his book, " The Father of Spin: Edward L. Bernays & The Birth of PR ", some situations in twentieth-century America where tobacco and alcohol companies used techniques to make certain behaviors more socially acceptable.

* Edward Bernays

Edward Bernays ( 1891 – 1995 ), nephew of psychoanalyst Sigmund Freud, was considered the father of the field of public relations.

* Edward Bernays

Edward Louis Bernays ( November 22, 1891 – March 9, 1995 ) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as " the father of public relations ".

As a genre of political thought, parallels exist between Niebuhr's " necessary illusions " and the " noble lies " of Leo Strauss, " public relations " of Edward Bernays and " myth making " of Niccolò Machiavelli.

* Edward Bernays

* Edward Bernays

* Edward L. Bernays, Crystallizing Public Opinion, 1923

Edward Bernays directed public relations of the fair in 1939, which he called ' democricity '.

* Edward Bernays

His principal competitor in the new public relations industry was Edward Bernays.

Public relations pioneer Edward Bernays later refined the creation and use of press releases.

* Edward Bernays

* Edward Bernays

* Journalists, writers, publishers: Mathilde Franziska Anneke ; Gustav Bloede ( see Marie Bloede ); Rudolf Doehn ; Carl Adolph Douai ; Carl Daenzer ; Bernard Domschke ; Christian Esselen ( editor of Atlantis ); Julius Fröbel ; Karl Peter Heinzen ; Rudolf Lexow ( founder of Belletristisches Journal ); Niclas Müller ; Reinhold Solger ; Emil Praetorius ; Oswald Ottendorfer ; Friedrich Hassaurek ; Theodor Olshausen ; Hermann Raster ; Wilhelm Rapp ; Carl Heinrich Schnauffer ; Kaspar Beetz ; Carl Dilthey ; F. Raine ; Heinrich Börnstein ; Charles L. Bernays ; Emil Rothe ; Eduard Leyh ; George Schneider ( who was also a banker ); Albert Sigel ; Franz Umbscheiden ; Edward Morwitz ( who was also a physician )

To involve the politically reticent President Eisenhower, the UFC employed the public relations-and-advertising expert Edward L. Bernays to create, organise, and direct a psychologically inflammatory, anti – Communist disinformation campaign ( print and radio, film and television ) against the liberal Árbenz Government of Guatemala.

The public relations expert Edward L. Bernays manufactured the popular consent that made feasible the 1954 Guatemalan coup d ’ état by the United States.

In 1954, for his clients, the Eisenhower Administration and the United Fruit Company, the public relations expert Edward Bernays engineered American popular consent for the 1954 Guatemalan coup d ‘ état to overthrow a capitalist democracy in Central America.

In class theories such as Von Neumann – Bernays – Gödel set theory and Morse – Kelley set theory, there is a possible axiom called the axiom of global choice which is stronger than the axiom of choice for sets because it also applies to proper classes.

Basic theories, such as arithmetic, real analysis and complex analysis are often introduced non-axiomatically, but implicitly or explicitly there is generally an assumption that the axioms being used are the axioms of Zermelo – Fraenkel set theory with choice, abbreviated ZFC, or some very similar system of axiomatic set theory like Von Neumann – Bernays – Gödel set theory, a conservative extension of ZFC.

" The foundations of mathematics ," with comment by Weyl and Appendix by Bernays, 464 – 89.

* 1881 – Jakob Bernays, German philologist ( b. 1824 )

In work on Zermelo – Fraenkel set theory, the notion of class is informal, whereas other set theories, such as Von Neumann – Bernays – Gödel set theory, axiomatize the notion of " class ", e. g., as entities that are not members of another entity.

Another approach is taken by the von Neumann – Bernays – Gödel axioms ( NBG ); classes are the basic objects in this theory, and a set is then defined to be a class that is an element of some other class.

These include the program of intuitionism founded by Brouwer, the finitism of Hilbert and Bernays, the constructive recursive mathematics of Shanin and Markov, and Bishop's program of constructive analysis.

* 1977 – Paul Bernays, Swiss mathematician ( b. 1888 )

Jakob Bernays suggested that he based his narrative of the destruction of Jerusalem by Titus on the account given by Tacitus in his Histories, a portion of which has been lost.

There is a most admirable monograph on the Chronicle by J. Bernays ( Berlin, 1861 ).

Schönfinkel's work had anticipated much of Curry's own research, and as a consequence, he moved to Göttingen where he could work with Heinrich Behmann and Paul Bernays, who were familiar with Schönfinkel's work.

Curry was supervised by David Hilbert and worked closely with Bernays, receiving a Ph. D. in 1930 with a dissertation on combinatory logic.

Gentzen was a student of Paul Bernays at the University of Göttingen.

Bernays was fired as " non-Aryan " in April 1933 and therefore Hermann Weyl formally acted as his supervisor.

At great risk to his career Gentzen kept in contact with Bernays until the beginning of the Second World War.

) If formulated in von Neumann – Bernays – Gödel set theory, the surreal numbers are the largest possible ordered field ; all other ordered fields, such as the rationals, the reals, the rational functions, the Levi-Civita field, the superreal numbers, and the hyperreal numbers, are subfields of the surreals ; it has also been shown that the maximal class hyperreal field is isomorphic to the maximal class surreal field.

Bernays was proud of his work as a propagandist.