Lakoff developed the " Politeness Principle ", in which she devised three maxims that are usually followed in interaction.

Lakoff also argues that metaphor plays an important part in political debates where it matters whether one is arguing in favor of the " right to life " or against the " right to choose "; whether one is discussing " illegal aliens " or " undocumented workers ".

Lakoff explicitly rejected, for example, the cognitive relativism and faith in euphemism described above, arguing in favor of a deeper understanding of rationality that discards the modal logic conceptualization of rational thought in favor of the better supported frame interpretation.

A set of ontological distinctions related by a single conceptual metaphor was called an ontological metaphor by George Lakoff and Mark Johnson, who claimed that such metaphors arising from experience were more basic than any properties or symbol-based comparisons.

* Lakoff, G and Johnson, M. ( 1999 ).

In Metaphors We Live By George Lakoff and Mark Johnson argue that metaphors are pervasive in everyday life, not just in language, but also in thought and action.

Lakoff and Johnson give several examples of daily metaphors we use, such as “ argument is war ” and “ time is money .” Metaphors are widely used in context to describe personal meaning.

It was Lakoff & Johnson ( 1980, 1999 ) who greatly contributed to establishing the importance of conceptual metaphor as a framework for thinking in language.

* Lakoff, G. & Johnson, M. Metaphors We Live By ( IL: University of Chicago Press, 1980 ), Chapters 1 – 3.

( This inspired the title of the George Lakoff book Women, Fire, and Dangerous Things.

One of those who adopted a more Whorfian approach was George Lakoff.

In his book Women, Fire and Dangerous things: What categories reveal about the mind, Lakoff reappraised the hypothesis of linguistic relativity and especially Whorf's views about how linguistic categorization reflects and / or influences mental categories.

Lakoff concluded that since many of Whorf's critics had criticized him using definitions of linguistic relativity that Whorf did not himself use, their criticisms were often ineffective.

Where Mathematics Comes From: How the Embodied Mind Brings Mathematics into Being ( hereinafter WMCF ) is a book by George Lakoff, a cognitive linguist, and Rafael E. Núñez, a psychologist.

Lakoff and Núñez's avowed purpose is to begin laying the foundations for a truly scientific understanding of mathematics, one grounded in processes common to all human cognition.

WMCF builds on earlier books by Lakoff ( 1987 ) and Lakoff and Johnson ( 1980, 1999 ), which analyze such concepts of metaphor and image schemata from second-generation cognitive science.

Some of the riches of these earlier books, such as the interesting technical ideas in Lakoff ( 1987 ), are absent from WMCF.

Lakoff and Núñez hold that mathematics results from the human cognitive apparatus and must therefore be understood in cognitive terms.

Lakoff and Núñez start by reviewing the psychological literature, concluding that human beings appear to have an innate ability, called subitizing, to count, add, and subtract up to about 4 or 5.

Lakoff and Núñez conclude that while the potential infinite is not metaphorical, the actual infinite is.

Lakoff and Núñez argue that the expectation of closure is an artifact of the human mind's ability to relate fundamentally different concepts via metaphor.

Lakoff and Núñez are not the first to argue that conventional approaches to the philosophy of mathematics are flawed.

Lakoff and Núñez cite Saunders MacLane ( the inventor, with Samuel Eilenberg, of category theory ) in support of their position.

:" Lakoff " and " Professor Lakoff " redirect here.

As the official show of the Confederation of Passenger Transport, the UK ’ s trade association for the bus, coach and light rail industry, the three day event offers visitors from Europe and beyond the chance to see and experience, at first hand, the very latest vehicles and product and service innovations right across the industry.

Combining current scholarship on child-centered education, psychological development, and practical experience, the College offers three program areas: The Graduate School of Education, Children's Programs, and the Division of Continuing Education.

Robinson offers three arguments for preferring the chronology of John's Gospel to that of the synoptics.

It offers three variations:

It offers the same three variations as HTML 4. 0 and its last errata were published May 12, 2001.

It offers the same three variations as HTML 4. 0 and 4. 01, reformulated in XML, with minor restrictions.

::: The King appoints and dismisses his ministers. The Federal Government offers its resignation to the King if the House of Representatives, by an absolute majority of its members, adopts a motion of no confidence proposing a successor to the prime minister for appointment by the King or proposes a successor to the prime minister for appointment by the King within three days of the rejection of a motion of confidence.

The access control mechanism a system offers will be based upon one of three approaches to access control or it may be derived from a combination of the three approaches.

Today, the Ballet offers an annual repertory split into three seasons which ranges from classical to contemporary ballets.

UPEACE offers graduate and advance undergraduate students from other institutions the opportunity to enrol in UPEACE ’ s Study Abroad Programme ( SAP ) in three different ways:

Early non-hardware-assisted x86 virtualization solutions combined paging and segmentation because x86 paging offers only two protection domains whereas a VMM / guest OS / guest applications stack needs three.

Vaccinia given after exposure to smallpox, within the first three days, is reported to attenuate the disease considerably, and vaccination up to a week after exposure likely offers some protection from disease or may modify the severity of disease.

The most common type of goniometer is the " kappa goniometer ", which offers three angles of rotation: the ω angle, which rotates about an axis perpendicular to the beam ; the κ angle, about an axis at ~ 50 ° to the ω axis ; and, finally, the φ angle about the loop / capillary axis.

Comte offers an evolutionary system proposing that society undergoes three phases in its quest for the truth according to a general ' law of three stages '.

The game offers five casino games, three party games, a full gift shop, three restaurants, three bars and a few surprises.

A spread-spectrum transmission offers three main advantages over a fixed-frequency transmission:

Robertson's papers are at the Caltech archives ; there, in a letter Robertson offers Roe an interview within the first three months of 1949 ( as noted by Goranson on American Dialect Society list 5 / 9 / 2009 ).

The game offers three lightsaber styles.

Indiana offers to buy the headpiece for three thousand dollars, plus two thousand more when they return to the United States.

King Lear, who is elderly and wants to retire from power, decides to divide his realm among his three daughters, and offers the largest share to the one who loves him best.